Transvision bluespamming my handsets in Euston Station

By on August 28, 2007 in News

I can’t work out if it’s spam or not. Every time I walk through Euston Station, I get a message on my handset asking if I’d like to receive a bluetooth message from Transvision.

Since I’ve got my bluetooth switched on (I normally leave it on all the time for simplicity), does that mean that, theoretically — tacitly — I’m open to receiving an enquiry as to whether I’d like to receive a video from Transvision?

Yes. No. Depends on your viewpoint.

It’s pretty neat. If you’re standing, bored out your head on the concourse waiting for your 2-hour delayed train, any interaction is probably welcome, however brief.

But to me, a frequent Euston Station visitor, it’s getting a weeee bit annoying. More recently I’m coming out of the station, flicking open my handset and finding a bluetooth message from minutes ago.

Has anyone else experienced this? What’s your view?

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Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.
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  • doug

    Same problem at Waterloo station

  • http://www.indarkness.co.uk/ Matthew

    I have had this twice now, both at London Euston I believe. Transvision is the name of some advertising companies latest ‘strategy’ at delivering content. On both occasions I did think that it could possibly be a malicious file containing a virus of some kind – but seeing as curiousity usually gets the better of me (and I had all my data backed up), I checked it out.

    Slightly enthused at first (forgetting the fact that the audio in the video sent was inaudible due the level of noise in the station at peak times), now it’s just a pain. They should set thier systems to only send an advertisement out ONCE to any single handset (this is quite possible, as each device has a unique code identifying it).

    It seems that this will be yet another price to be paid for leaving your bluetooth switched on.

  • http://www.consumer-preference.com Troy Norcross

    It’s Bluespam if you say it is — and unfortunately it looks like it is not going to get better — it may actually get worse! As of Monday the ICO removed their guidance for Bluetooth marketing making Bluespam legal. Full details on my blog.

  • Mluja

    I personaly feel its a revolutionary way to market, if used correctly instead of badjouring people with unwanted/unrequested info.it saves alot of paper printing money but how would one know if it is not a virus encoded file? How does this system work anyhow?

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