Ewan, we probably disagree whether this is “passing off” but you’ve previously written pretty vehemently about lazy pr and this, to me, is lazy marketing. Inevitably these things turn out to be something of storm in a teacup, but someone, somewhere does it about every 4-6 weeks: there’s a company in Ecquador who’ve ripped off our entire site!

We’d probably see ourselves as building a reputation rather than a brand at the moment. If someone types “Esendex” into Google it’s a fair bet that they are looking for us (they could of course be a propsect, customer, competitor,or supplier). The only reason for a third party to bid on Esendex is to try and snaffle some of this interest in our reputation.

Going forward we’re simply considering have a page on our website listing all current trademark disputes and their current status. As you say,”all['s]-fair-in-love-and-war”

Douglas