Comments on: ROK Talk worked perfectly with 11 attendees http://www.mobileindustryreview.com/2007/09/rok_talk_worked_perfectly_with_11_attendees.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 15 Feb 2012 15:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: James Whatley http://www.mobileindustryreview.com/2007/09/rok_talk_worked_perfectly_with_11_attendees.html/comment-page-1#comment-115801 James Whatley Tue, 25 Sep 2007 09:08:07 +0000 http://www.smstextnews.com/2007/09/rok_talk_worked_perfectly_with_11_attendees.html#comment-115801 I got my hands on it late last night. Loving it so far - the guys have done well.. I got my hands on it late last night.

Loving it so far – the guys have done well..

]]> By: rtt http://www.mobileindustryreview.com/2007/09/rok_talk_worked_perfectly_with_11_attendees.html/comment-page-1#comment-115403 rtt Mon, 24 Sep 2007 18:06:32 +0000 http://www.smstextnews.com/2007/09/rok_talk_worked_perfectly_with_11_attendees.html#comment-115403 Yeh, but this one goes up to 11. Yeh, but this one goes up to 11.

]]> By: Alex http://www.mobileindustryreview.com/2007/09/rok_talk_worked_perfectly_with_11_attendees.html/comment-page-1#comment-115236 Alex Mon, 24 Sep 2007 16:49:46 +0000 http://www.smstextnews.com/2007/09/rok_talk_worked_perfectly_with_11_attendees.html#comment-115236 Signing up? Good luck.. seems like Ewan is the only person in the world who actually has this working. Even yours truly, who has written lots of lovely things about ROK in the past on this very blog, hasn't got access yet. One of the biggest mistakes of a PR campaign is hyping a product, only to not let anyone use it. It works when the marketing is viral (think the early days of Gmail), but not when you're spending cash getting word out on the street and then don't let anyone use it. That's my 10p worth.. I'll sit back and wait for the call from ROK I guess :) Signing up? Good luck.. seems like Ewan is the only person in the world who actually has this working. Even yours truly, who has written lots of lovely things about ROK in the past on this very blog, hasn’t got access yet.

One of the biggest mistakes of a PR campaign is hyping a product, only to not let anyone use it. It works when the marketing is viral (think the early days of Gmail), but not when you’re spending cash getting word out on the street and then don’t let anyone use it.

That’s my 10p worth.. I’ll sit back and wait for the call from ROK I guess :)

]]> By: HeavyLight http://www.mobileindustryreview.com/2007/09/rok_talk_worked_perfectly_with_11_attendees.html/comment-page-1#comment-115117 HeavyLight Mon, 24 Sep 2007 13:42:56 +0000 http://www.smstextnews.com/2007/09/rok_talk_worked_perfectly_with_11_attendees.html#comment-115117 Sounds like it's almost worth signing up just to wind up mates... :) Sounds like it’s almost worth signing up just to wind up mates…
:)

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