Comments on: Facebook in hot water for ‘dirty texts’ http://www.mobileindustryreview.com/2007/10/facebook_in_hot_water_for_dirty_texts.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 15 Feb 2012 15:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt Silk http://www.mobileindustryreview.com/2007/10/facebook_in_hot_water_for_dirty_texts.html/comment-page-1#comment-146258 Matt Silk Thu, 01 Nov 2007 15:47:39 +0000 http://www.smstextnews.com/2007/10/facebook_in_hot_water_for_dirty_texts.html#comment-146258 Companies distributing mobile content should have access to the disconnect lists from the major carriers through their aggregators. We would recommend treating this scenario like a mobile subscription and requiring a periodic opt-in (or an opt-out...) message so the receiver can confirm they are the intended receiver and are still interested. The number of outbound messages can also be throttled by the publisher or software provider to a reasonable number to avoid spamming. Some may attempt to bypass the "right way" to distribute mobile content via the carriers' e-mail-to-SMS gateways, but companies following best practices in the industry can easily avoid situations like this one. You can find best practices guidelines online from the Mobile Marketing Association and CTIA. Matt Silk msilk@waterfallmobile.com Companies distributing mobile content should have access to the disconnect lists from the major carriers through their aggregators. We would recommend treating this scenario like a mobile subscription and requiring a periodic opt-in (or an opt-out…) message so the receiver can confirm they are the intended receiver and are still interested. The number of outbound messages can also be throttled by the publisher or software provider to a reasonable number to avoid spamming.

Some may attempt to bypass the “right way” to distribute mobile content via the carriers’ e-mail-to-SMS gateways, but companies following best practices in the industry can easily avoid situations like this one. You can find best practices guidelines online from the Mobile Marketing Association and CTIA.

Matt Silk
msilk@waterfallmobile.com

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