Hetty got this text sent to her the other day:
We are missing you… and would like to offer you an incentive to return. Show this ext and receive 20% off your next service.
In the world of high fashion, 20% off your hair cut is a pretty useful incentive when the total ‘service’ cost can run into hundreds of pounds. (As apposed to the £8 special I used to get when I lived in Billericay… offer me 80p off and I’d have had to wonder why).
Hairdressers are routinely taking mobile phone numbers regularly when you phone to call for an appointment. Cobella in Selfridges (for instance) made me go through a 5 minute registration process, demanding my full name, address, occupation, mobile number… I expected to get a reminder for my hair appointment from them. No dice. Shame.
However I’m rather impressed at the Antony Laban salon who sent the above text to Hetty.
It’s not new, but it’s not all that prevalent, unfortunately. I would love to know just how effective this kind of marketing is for them.
If you’d like an appointment, by the way, they’re at www.antonylaban.com.
My pet gribe? The originator is an 0870 number… you can’t reply to it 
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