Google sees mobile query traffic increase substantially

Link: Google Mines Mobile Queries, Finds Longer Strings, More Searches, And More Clicks

Gary Price at ResourceShelf points us to an intriguing article appearing in the IEEE Computer Society’s Computer Magazine about mobile search at Google. In the piece, two researchers at Google dissect and mine mobile query logs from WAP-based searches coming through a single (unnamed) U.S. carrier. One million “page view requests” from one month earlier in 2007 were analyzed.

Rather interesting….

–The average mobile query was 2.56 words and 16.8 characters. Smartphone query strings were 2.64 words. (By contrast, PC search strings are roughly 2.5 words.)

–In 2005, users followed less than 10 percent of queries with at least one click on a search result. In 2007, that percentage rose to well over 50 percent. Additionally, the percentage of queries followed by a request for ‘more search results” increased from 8.5 percent to 10.5 percent.

–The number of queries per session has increased more than 25 percent from 2005.