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The Cloud’s stupid, stupid policy on device MAC addresses

The Cloud is a UK network of WiFi hotspots.

They do an unlimited subscription for £9.99 per month. That means you can go to any of their hotspots (think train stations, pubs, hotels) and use their service. If you just want your Nokia N95 (for example) to access the service, then it’s £6.99 a month for unlimited usage. (But you can’t use this connection with your laptop or any other device).

You can, I think, still buy hourly access from The Cloud’s portal if you want — but the most sensible way to access their service is via an unlimited subscription.

I’ve had a subscription for a long time — maybe a year or so — and, generally speaking, they’re pretty reliable. I have put them through their paces now and again. For example, when I was in Hartlepool recently, not a single one of their hotspots worked. However they’ve been a lifesaver (or business-saver) when I’ve needed internet access urgently.

I was copied in on an email from an SMS Text News reader this evening who is APOPLECTIC with annoyance. He’s just got himself a new iPhone and naturally, wants to use the device in some The Cloud hotspots. He can. He’s got an unlimited subscription. The only arse? He needs to manually log on with this username and password every time he visits a hotspot.

BUT, The Cloud offer a MAC-address registration option. That is, you can automatically register your Nokia N95, iPhone, iPod, PSP (etc) with The Cloud, so that whenever you hit a The Cloud hotspot, you’ll get internet access. You don’t need to first load up the device browser and login. You do this by registering the device’s unique MAC address with The Cloud thus:

Picture 18

All is ok, so far.

However, the reader is going nuts — justifiably — because he subscribes to the unlimited service plan.

He got a note from The Cloud customer service this evening explaining that if he’d like his iPhone (or any other device) to be automatically switched on to The Cloud, he needs to buy another ‘Cloud unlimited’ or ‘Cloud music’ subscription.

‘Why?’ He asks.

It’s ridiculous. Why do Unlimited £9.99/month customers not get the option to add, say, 4 device MAC addresses as well as use the standard laptop login service?

Does anyone else subscribe to The Cloud? How do you rate your experience?

6 COMMENTS

  1. All the hotspots local to me in the Cloud are also included in the Boingo network. So I think that The Cloud is part of Boingo in general. Boingo offer a mobile devices only subscription at $7.95, ie about £4 a month, lots cheaper than using The Cloud directly.
    Details at http://mobile.boingo.com/
    Definitely not limited to one device only, just input your Boingo username and password.

    Only supports a limited range of devices for which Boingo’s software has to be installed.
    Not worthwhile if you need laptop access as well, since the price for PC access is $39 per month.

  2. They are doing an iPod Touch tariff (http://www.thecloud.co.uk/ipod) for £3.99pm which I assume (and have seen written up elsewhere to the effect that) could be used with any mobile device identified by MAC address. I agree it’s a shame the standard tariff doesn’t allow for the inclusion of a few mobile devices for free, but if all you do want is the mobile device connection don’t pay £9.99 or £6.99!

  3. My problem is that I pay more like £25 for home broadband, and they give me the Cloud free. But the buggers won’t let me use my iPhone. They want another £4. Grrr….

  4. How about some MAC Spoofing. There is plenty of free software for laptops (one inparticular i cant remember its name – google!) which works a treat. Just leave the software on your laptop and swap mac addresses as you need to.

    Gordon

    Gordon Rouse’s last blog post..Its been an interesting week

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