I like the concept too but has anyone tried to enter the competition.

1. The ‘code’ to text is so complicated that it beggars belief – two lines of indecipherable code on the top of the box.
2 Just as complicated when you try to do it online.
3. I had to ring the help line to ask for help and the lady on the phone gave me a code to enter.
4. I was still confused. You want me to enter: when the box of cereal was made and off what production line it came. Wow, surely a 6 0r 7 digit code would be enough.
5. I eventually managed to enter and figure I’ve a good chance of winning.