Comments on: 15 questions to Ian Price, Managing Director of Broca http://www.mobileindustryreview.com/2007/12/15_questions_to_ian_price_managing_director_of_broca.html Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Fluffy http://www.mobileindustryreview.com/2007/12/15_questions_to_ian_price_managing_director_of_broca.html/comment-page-1#comment-205797 Fluffy Thu, 03 Jan 2008 11:09:36 +0000 http://www.smstextnews.com/2007/12/15_questions_to_ian_price_managing_director_of_broca.html#comment-205797 I see the share price is looking somewhat depressed, despite all the hysteria that is being spouted. Are there any recorded cases of significant SMS fraud at present? Additionally, why would somebody use their mobile to perform high value transactions when their laptop (with all the benefits of security utilities such as SSL) is equally as portable nowadays? In areas where laptops are not prevelant, who's going to using a mobile to buy a microwave anyhow? Equally, marketing hits such at the ones Ian discusses can be achieved in a much more cost efficient manner via e-mail, with all the benefits of standard forms and controls, not to mention a proper keyboard, monitor and a mouse. Has anyone ever tried to fill in a form on a mobile? It isn't a very friendly experience I can assure you. I wish them luck. They're going to need it. I see the share price is looking somewhat depressed, despite all the hysteria that is being spouted. Are there any recorded cases of significant SMS fraud at present?

Additionally, why would somebody use their mobile to perform high value transactions when their laptop (with all the benefits of security utilities such as SSL) is equally as portable nowadays? In areas where laptops are not prevelant, who’s going to using a mobile to buy a microwave anyhow?

Equally, marketing hits such at the ones Ian discusses can be achieved in a much more cost efficient manner via e-mail, with all the benefits of standard forms and controls, not to mention a proper keyboard, monitor and a mouse. Has anyone ever tried to fill in a form on a mobile? It isn’t a very friendly experience I can assure you.

I wish them luck. They’re going to need it.

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