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	<title>Comments on: Obama has got his own shortcode</title>
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	<description>Daily news and opinion for 250,000 industry executives and mobile fanatics</description>
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		<title>By: Mobile Messaging 2.0 &#187; Get The Electronic Vote Out with Mobile Messagin: a hosted discussion on mobile messaging, devices, and user practices and trends</title>
		<link>http://www.mobileindustryreview.com/2007/12/obama_has_got_his_own_shortcode.html/comment-page-1#comment-200925</link>
		<dc:creator>Mobile Messaging 2.0 &#187; Get The Electronic Vote Out with Mobile Messagin: a hosted discussion on mobile messaging, devices, and user practices and trends</dc:creator>
		<pubDate>Fri, 28 Dec 2007 21:45:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/12/obama_has_got_his_own_shortcode.html#comment-200925</guid>
		<description>[...] MacLeod pointed this out over the festive seasons with a post on Obamaâ€™s use of SMS shortcodes (in his case OBAMA, or 62262). It didnâ€™t take long [...]</description>
		<content:encoded><![CDATA[<p>[...] MacLeod pointed this out over the festive seasons with a post on Obamaâ€™s use of SMS shortcodes (in his case OBAMA, or 62262). It didnâ€™t take long [...]</p>
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		<title>By: Chris Newell</title>
		<link>http://www.mobileindustryreview.com/2007/12/obama_has_got_his_own_shortcode.html/comment-page-1#comment-188885</link>
		<dc:creator>Chris Newell</dc:creator>
		<pubDate>Mon, 17 Dec 2007 18:39:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/12/obama_has_got_his_own_shortcode.html#comment-188885</guid>
		<description>Early on the carriers only used 4 digit codes, which they shared with a few big brands. But once interoperability started, 5 and 6 digit shortcodes became available on most carriers. It seems 5 digits are more popular, but there are some uses for 6 digit ones (like 442008). Also, we see a lot of alpha codes,  but now more and more weâ€™re seeing just numeric codes being used -mainly due to blackberries &amp; windows mobile phones not having the letters mapped to numbers easily... also price seems to be a factor with $1000/mth for a pick your own number or $500 for a random number.</description>
		<content:encoded><![CDATA[<p>Early on the carriers only used 4 digit codes, which they shared with a few big brands. But once interoperability started, 5 and 6 digit shortcodes became available on most carriers. It seems 5 digits are more popular, but there are some uses for 6 digit ones (like 442008). Also, we see a lot of alpha codes,  but now more and more weâ€™re seeing just numeric codes being used -mainly due to blackberries &amp; windows mobile phones not having the letters mapped to numbers easily&#8230; also price seems to be a factor with $1000/mth for a pick your own number or $500 for a random number.</p>
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		<title>By: James Whatley</title>
		<link>http://www.mobileindustryreview.com/2007/12/obama_has_got_his_own_shortcode.html/comment-page-1#comment-188656</link>
		<dc:creator>James Whatley</dc:creator>
		<pubDate>Mon, 17 Dec 2007 15:57:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/12/obama_has_got_his_own_shortcode.html#comment-188656</guid>
		<description>Correct me if I&#039;m wrong but don&#039;t people in the US have an aversion to 5 or 6 number short codes?
I can&#039;t quite remember - it was an old conversation around user behaviour and associations back in my Refresh Mobile days... but I think the 6 digit short code implies something.

Can&#039;t remember what - I may be just talking rubbish mind.</description>
		<content:encoded><![CDATA[<p>Correct me if I&#8217;m wrong but don&#8217;t people in the US have an aversion to 5 or 6 number short codes?<br />
I can&#8217;t quite remember &#8211; it was an old conversation around user behaviour and associations back in my Refresh Mobile days&#8230; but I think the 6 digit short code implies something.</p>
<p>Can&#8217;t remember what &#8211; I may be just talking rubbish mind.</p>
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		<title>By: Ewan</title>
		<link>http://www.mobileindustryreview.com/2007/12/obama_has_got_his_own_shortcode.html/comment-page-1#comment-188111</link>
		<dc:creator>Ewan</dc:creator>
		<pubDate>Mon, 17 Dec 2007 09:33:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/12/obama_has_got_his_own_shortcode.html#comment-188111</guid>
		<description>Ah wicked Chris, thanks for that!  442008... six digits... here was me thinking the US networks only did five...</description>
		<content:encoded><![CDATA[<p>Ah wicked Chris, thanks for that!  442008&#8230; six digits&#8230; here was me thinking the US networks only did five&#8230;</p>
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		<title>By: Chris Newell</title>
		<link>http://www.mobileindustryreview.com/2007/12/obama_has_got_his_own_shortcode.html/comment-page-1#comment-188104</link>
		<dc:creator>Chris Newell</dc:creator>
		<pubDate>Mon, 17 Dec 2007 09:30:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/12/obama_has_got_his_own_shortcode.html#comment-188104</guid>
		<description>Just thought we would set the record straight for you... Hillary has her own shortcode, 442008, meaning  the 44th president of the US! The code has been active for a while, you can text JOIN to 442008 from any US cell phone to join her campaign!  You can also sign up from www.HillaryClinton.com.

Chris
www.InterlinkedMedia.com</description>
		<content:encoded><![CDATA[<p>Just thought we would set the record straight for you&#8230; Hillary has her own shortcode, 442008, meaning  the 44th president of the US! The code has been active for a while, you can text JOIN to 442008 from any US cell phone to join her campaign!  You can also sign up from <a href="http://www.HillaryClinton.com" rel="nofollow">http://www.HillaryClinton.com</a>.</p>
<p>Chris<br />
<a href="http://www.InterlinkedMedia.com" rel="nofollow">http://www.InterlinkedMedia.com</a></p>
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