Comments on: The mobile tail wagging the mobile dog http://www.mobileindustryreview.com/2007/12/the_mobile_tail_wagging_the_mobile_dog.html Daily news and opinion for 250,000 industry executives and mobile fanatics Sun, 21 Mar 2010 23:17:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dee http://www.mobileindustryreview.com/2007/12/the_mobile_tail_wagging_the_mobile_dog.html/comment-page-1#comment-182896 Dee Mon, 10 Dec 2007 10:42:02 +0000 http://www.smstextnews.com/2007/12/the_mobile_tail_wagging_the_mobile_dog.html#comment-182896 The various 2d barcodes (gumspots. semacode, etc) are a low-cost, dense (you can't RFID every ad in a newspaper) low-power (I'm in ur GPS eatin ur battery) way to link physical objects or locations to <em>live</em> data. Off the top of my head, a few reasons you'd want to do that: * Put a barcode on your advertising that links to the lat/long of your store, so directions pop up in your customer's preferred map software * Put a barcode on your advertising/business card that links to the latest version of your contact details, ready to be imported as a vCard. No more out-of-date contact details * Use the barcodes as tokens in location-enabled games * Asset tracking on the cheap * Spimes on the cheap Of course, the two universal truths of mobile apply here: 1) You have to get the software on to the handset 2) The Japanese are already doing it (I've got a Japanese business card with a QR code sitting in front of me right now) The various 2d barcodes (gumspots. semacode, etc) are a low-cost, dense (you can’t RFID every ad in a newspaper) low-power (I’m in ur GPS eatin ur battery) way to link physical objects or locations to live data. Off the top of my head, a few reasons you’d want to do that:

* Put a barcode on your advertising that links to the lat/long of your store, so directions pop up in your customer’s preferred map software
* Put a barcode on your advertising/business card that links to the latest version of your contact details, ready to be imported as a vCard. No more out-of-date contact details
* Use the barcodes as tokens in location-enabled games
* Asset tracking on the cheap
* Spimes on the cheap

Of course, the two universal truths of mobile apply here:

1) You have to get the software on to the handset
2) The Japanese are already doing it (I’ve got a Japanese business card with a QR code sitting in front of me right now)

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