The Swedish Nokia with a ‘newspaper button’

I missed this one last week — fascinating… I wonder how well it will do…

Link: Swedish daily launches first ‘newspaper’ phone – Telegraph

The Swedish daily Dagens Nyheter yesterday said it had launched the world’s first “newspaper” telephone: a mobile phone offering the newspaper’s subscribers direct and free access to its website.

“We want our readers to be able to follow the news even when they’re in places where they cannot lay their hands on a paper or (access the Internet on) a computer,” said Thorbjoern Larsson, the editor-in-chief and publisher of the Dagens Nyheter.

“This is yet another way of distributing the news,” he added.

Subscribers can purchase the Nokia 6120 mobile phone on the paper’s website with a 199-kronor (£15) monthly call plan. They can then surf the newspaper’s website by simply hitting a special Dagens Nyheter button on the phone

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