Comments on: AT&T Boosting Pay-Per-Use Messaging Rates Again http://www.mobileindustryreview.com/2008/01/att_boosting_pay-per-use_messaging_rates_again.html Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Giff Gfroerer http://www.mobileindustryreview.com/2008/01/att_boosting_pay-per-use_messaging_rates_again.html/comment-page-1#comment-214534 Giff Gfroerer Tue, 29 Jan 2008 14:15:53 +0000 http://www.smstextnews.com/2008/01/att_boosting_pay-per-use_messaging_rates_again.html#comment-214534 Sprint was first to up their rates from 10 cents to 15 cents back in 2006. ATT quickly followed this rate hike in 2007. As you will recall, Sprint then raised their rates from 15 cents to 20 cents in November of 2007. We should have only guessed that ATT would follow with this rate hike. It can only be assumed that they are trying to recover costs from their 3g build out by raising the rates for the one easy target, SMS. The one problem we see here is Americans are just now starting to understand the power of SMS. However, if you make it too expensive in the beginning, then uptake will not be as fast then if you kept rates low to get people in, then show them a rate package. Sprint was first to up their rates from 10 cents to 15 cents back in 2006. ATT quickly followed this rate hike in 2007.

As you will recall, Sprint then raised their rates from 15 cents to 20 cents in November of 2007. We should have only guessed that ATT would follow with this rate hike.

It can only be assumed that they are trying to recover costs from their 3g build out by raising the rates for the one easy target, SMS. The one problem we see here is Americans are just now starting to understand the power of SMS. However, if you make it too expensive in the beginning, then uptake will not be as fast then if you kept rates low to get people in, then show them a rate package.

]]> By: Jeb http://www.mobileindustryreview.com/2008/01/att_boosting_pay-per-use_messaging_rates_again.html/comment-page-1#comment-214476 Jeb Tue, 29 Jan 2008 00:13:34 +0000 http://www.smstextnews.com/2008/01/att_boosting_pay-per-use_messaging_rates_again.html#comment-214476 This is RIDICULOUS. I can't believe people including the mainstream news agencies have not covered this and made a big to do. This is RIDICULOUS. I can’t believe people including the mainstream news agencies have not covered this and made a big to do.

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