AT&T and 1-800-FLOWERS are seeing a greenish-red this year for Valentine’s Day. The largest GSM carrier in the United States has added a link to the 1-800-FLOWERS mobile shop to its MediaNET deck, as part of their ‘Cupid Goes Wireless’ campaign. AT&T subscribers can login to send their special someone a free animated flower bouquet (hopefully with a disclaimer for men that mobile flowers will not cover them for the entire holiday).
There’s also a contest to win a $50 gift pack from 1-800-FLOWERS.com. This is obviously great for 1-800-FLOWERS to have exposure on AT&T’s MediaNET homepage, as its currently the default homepage for the mobile browser on most of AT&T’s 65+million subscriber’s handsets.
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