Rajshri Media, India’s biggest broadband entertainment destination, has announced that they will be launching a mobile soap opera in mid-January. The comedic show will air with a full 90 episodes, each one roughly 3 minutes long and will be targeted towards mobile phone users, as well as personal media players.
WIth India one of the fastest growing mobile marketplaces in the world, this will either be a smashing success, destined to be copied by Hollywood and others, or it will completely bomb, leaving a nasty stain on the mobile entertainment business. Time will tell. Given the history of Rajshri Media, I’d assume they’ve done some research and are pretty certain this will hit big.
If you’re in India and get a chance to check these out, please drop us a note with some feedback and experiences.