According to RCR Wireless News, one of the last of the old-timer print publications to go mobile, the New York Times has hooked up with AT&T to garner a spot on the carrier’s mobile portal. The deal allows the NYT to be the exclusive newspaper for 4 months on AT&T’s MEdiaNet portal, the default homepage for AT&T’s branded handsets.
The deal apparently offers up access to the entire NYT content, including opinion, sports, and business columns, at no additional charge. Customers smartly utilizing unbranded handsets (or using another network) can easily navigate to mobile.nytimes.com to get similar access.
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