M:Metrics has an interesting report recently on mobile music, stating that 83% of mobile music is sideloaded onto the device. M:Metrics ran the survey all over the world and found that in all cases, users preferred sideloading to downloading directly from their carrier, with the exception of the U.S. and Spain. It’s also interesting that the U.S. has the smallest percentage of the population actually listening to music on their mobiles, a mere 5.7%.
M:Metrics tracked more than just music, however. Here’s a few other interesting comparisons of the U.S. vs the EU:
— Accessed News/Info via Browser: US 12.6 percent, EU 9.1 percent
— Played, Downloaded Mobile Game: US 9.1 percent, EU 8.7 percent
— Watched video: US 4.2 percent, EU 5.1 percent
— Accessed Downloaded Application: US 4.2 percent, EU 2.6 percent
— Sent/Received Photos or Videos: US 20.5 percent, EU 27.5 percent
— Received SMS Ads: US 20.6 percent, EU 53.3 percent
(Courtesy of MoCoNews)
What is “sideloading”?
Downloading the music from the web rather than directly downloading on the device.
[…] M:Metrics has an interesting report recently on mobile music, stating that 83% of mobile music is sideloaded onto the device. […]