Yes the price of the iPhone is way too high for any ‘normob’ or uneducated mobile user (Americans) to be bothered by it. However, it just might be that is exactly what Steve Jobs had in mind. Make the iPhone appear to be this exclusive device that people “want” to have but “can’t” have based on the price. This creates the allure of trendy, hot, cool, and “I am somebody because I have one”.

I am not sure how that strategy plays out in the long run, but it is a possibility we should consider.

By the way, he spells his first name without an ‘h’

Ant UK’s last blog post..The fun things you find when you’re not looking… Part 2