http://www.mobileindustryreview.com/2008/02/mobilepeople_gets_it_with_local_contextual_ads.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 15 Feb 2012 15:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 http://www.mobileindustryreview.com/2008/02/mobilepeople_gets_it_with_local_contextual_ads.html/comment-page-1#comment-218137 Jeff Kohn Thu, 21 Feb 2008 15:55:09 +0000 http://www.smstextnews.com/2008/02/mobilepeople_gets_it_with_local_contextual_ads.html#comment-218137 There is a start-up company in Boulder, CO with a similar business model named Dizgo (discounts on-the-go) . Dizgo's (http://www.dizgo.com) patented mobile advertising platform, is the first marketing system that allows brick and mortar retailers to create self-service mobile advertising campings that produce real-time demand for their products and services. Consumers can find relevant nearby deals by sending a text message (SMS) request for the specific item (e.g., sushi, ice cream, happy hour) they are looking for, or opt-in to receive automatic SMS deal alerts from specific establishments during specific times. Dizgo solves the problem of traditional advertising (e.g., print, radio), with a pay-per-performance model that requires no lead times or up front risk, and provides the retailer with a simple tool to instantly mitigate slow sales or excess inventory and labor. The environmentally friendly Dizgo platform is marketed and resold to retailers by traditional media companies (e.g., YP publishers, cable, newspapers), grocery stores, and trade show organizers). There is a start-up company in Boulder, CO with a similar business model named Dizgo (discounts on-the-go) . Dizgo’s (http://www.dizgo.com) patented mobile advertising platform, is the first marketing system that allows brick and mortar retailers to create self-service mobile advertising campings that produce real-time demand for their products and services. Consumers can find relevant nearby deals by sending a text message (SMS) request for the specific item (e.g., sushi, ice cream, happy hour) they are looking for, or opt-in to receive automatic SMS deal alerts from specific establishments during specific times. Dizgo solves the problem of traditional advertising (e.g., print, radio), with a pay-per-performance model that requires no lead times or up front risk, and provides the retailer with a simple tool to instantly mitigate slow sales or excess inventory and labor. The environmentally friendly Dizgo platform is marketed and resold to retailers by traditional media companies (e.g., YP publishers, cable, newspapers), grocery stores, and trade show organizers).

]]>