Comments on: AT&T hikes text costs by 33%; Users don’t give a toss http://www.mobileindustryreview.com/2008/03/at_users_dont_give_a_toss.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 15 Feb 2012 15:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Giff Gfroerer, i2SMS http://www.mobileindustryreview.com/2008/03/at_users_dont_give_a_toss.html/comment-page-1#comment-219451 Giff Gfroerer, i2SMS Tue, 11 Mar 2008 14:12:29 +0000 http://www.smstextnews.com/2008/03/at_users_dont_give_a_toss.html#comment-219451 When carriers realize that SMS usage is a driver of growth in the mobile communications industry and is the first step to consumer understanding of the multi-faceted uses of mobile phones then the carriers will see a rapid uptake of their OTHER services, like the mobile web. This is not accomplished by raising rates on SMS. This is actually counter productive to their goals, like increasing ARPU by having users sign up for their data packages. Go figure, carriers? When carriers realize that SMS usage is a driver of growth in the mobile communications industry and is the first step to consumer understanding of the multi-faceted uses of mobile phones then the carriers will see a rapid uptake of their OTHER services, like the mobile web.

This is not accomplished by raising rates on SMS. This is actually counter productive to their goals, like increasing ARPU by having users sign up for their data packages.

Go figure, carriers?

]]> By: SMS Text News » Archives » Virgin Mobile FR’s 1 Euro Cent SMS plan http://www.mobileindustryreview.com/2008/03/at_users_dont_give_a_toss.html/comment-page-1#comment-219396 SMS Text News » Archives » Virgin Mobile FR’s 1 Euro Cent SMS plan Tue, 11 Mar 2008 01:08:58 +0000 http://www.smstextnews.com/2008/03/at_users_dont_give_a_toss.html#comment-219396 [...] More: ways to subscribe « AT&T hikes text costs by 33%; Users don’t give a toss [...] [...] More: ways to subscribe « AT&T hikes text costs by 33%; Users don’t give a toss [...]

]]>