http://www.mobileindustryreview.com/2008/04/816_million_mobile_bankers_by_2010.html Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 http://www.mobileindustryreview.com/2008/04/816_million_mobile_bankers_by_2010.html/comment-page-1#comment-222197 Giff Gfroerer, i2SMS Thu, 17 Apr 2008 11:57:33 +0000 http://www.smstextnews.com/?p=6200#comment-222197 About 70% of all inquires to banks are for balance and last 5 transactions. I can see this becoming a channel for banks to try to defer their costs on call centers. If each call to a call center costs the bank between $4.50 and $9.00, banks stand to make plenty if they can get folks to check these simple requests on their mobile and not calling in. If this can be accomplished, the savings will be apparent to them, and they will begin marketing this option. About 70% of all inquires to banks are for balance and last 5 transactions. I can see this becoming a channel for banks to try to defer their costs on call centers. If each call to a call center costs the bank between $4.50 and $9.00, banks stand to make plenty if they can get folks to check these simple requests on their mobile and not calling in. If this can be accomplished, the savings will be apparent to them, and they will begin marketing this option.

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