Comments on: Mobile makers need to think about sex more http://www.mobileindustryreview.com/2008/04/mobile_makers_need_to_think_about_sex_more.html Daily news and opinion for 250,000 industry executives and mobile fanatics Fri, 12 Mar 2010 16:04:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Vending Guy http://www.mobileindustryreview.com/2008/04/mobile_makers_need_to_think_about_sex_more.html/comment-page-1#comment-221976 Vending Guy Sun, 13 Apr 2008 05:07:31 +0000 http://www.smstextnews.com/?p=6150#comment-221976 See, here is the catch-22 that marketer get themselves into these days. How often are we told that evil companies are targeting certain people with there ads. Of course that is what they are doing but if the target is anything other than white males aged 25-45 they are immediately branded as some kind of corporate predator. I agree, companies should strive to design the product that the market will want, unfortunately too often they get in trouble for trying to do just that. Just me two cents :-) Charles <em>Vending Guy's last blog post..<a href='http://www.vendingrules.com/vending-startup/how-do-i-get-into-vending/' rel="nofollow">How Do I Get Into Vending?</a></em> See, here is the catch-22 that marketer get themselves into these days. How often are we told that evil companies are targeting certain people with there ads. Of course that is what they are doing but if the target is anything other than white males aged 25-45 they are immediately branded as some kind of corporate predator.

I agree, companies should strive to design the product that the market will want, unfortunately too often they get in trouble for trying to do just that.

Just me two cents :-)

Charles

Vending Guy’s last blog post..How Do I Get Into Vending?

]]> By: Mark AWT http://www.mobileindustryreview.com/2008/04/mobile_makers_need_to_think_about_sex_more.html/comment-page-1#comment-221964 Mark AWT Sat, 12 Apr 2008 07:53:41 +0000 http://www.smstextnews.com/?p=6150#comment-221964 Steve asks with some great optimism "Can we take a straw poll. Can all the women who read this blog tell us what they want from handsets that isn Steve asks with some great optimism “Can we take a straw poll. Can all the women who read this blog tell us what they want from handsets that isn

]]> By: Rachel http://www.mobileindustryreview.com/2008/04/mobile_makers_need_to_think_about_sex_more.html/comment-page-1#comment-221931 Rachel Fri, 11 Apr 2008 11:40:56 +0000 http://www.smstextnews.com/?p=6150#comment-221931 I was going to comment on sex/gender but you've already done it! Great one Mike! Rach I was going to comment on sex/gender but you’ve already done it!

Great one Mike!

Rach

]]> By: Mike http://www.mobileindustryreview.com/2008/04/mobile_makers_need_to_think_about_sex_more.html/comment-page-1#comment-221914 Mike Fri, 11 Apr 2008 07:02:16 +0000 http://www.smstextnews.com/?p=6150#comment-221914 So SMSTextNews has taken to the Sun/Express tactic of wildly provocative/leading headlines, eh? ;-) Bet this post gets the most hits ever. (er...I was only looking for research purposes...er...the dog clicked on the link...er....m'lud....) /m So SMSTextNews has taken to the Sun/Express tactic of wildly provocative/leading headlines, eh? ;-)

Bet this post gets the most hits ever.

(er…I was only looking for research purposes…er…the dog clicked on the link…er….m’lud….)

/m

]]> By: steve procter http://www.mobileindustryreview.com/2008/04/mobile_makers_need_to_think_about_sex_more.html/comment-page-1#comment-221910 steve procter Fri, 11 Apr 2008 05:05:32 +0000 http://www.smstextnews.com/?p=6150#comment-221910 that should say "I am happy with the current handset 'market'..... that should say “I am happy with the current handset ‘market’…..

]]> By: steve procter http://www.mobileindustryreview.com/2008/04/mobile_makers_need_to_think_about_sex_more.html/comment-page-1#comment-221909 steve procter Fri, 11 Apr 2008 05:04:30 +0000 http://www.smstextnews.com/?p=6150#comment-221909 Can we take a straw poll. Can all the women who read this blog tell us what they want from handsets that isn't currently available. And an answer of "I am happy with the current handset and don't need patronising condescending approaches to differentiate me" is ok. Maybe Gartner are right, or maybe they are just chasing headlines with money-making reports that have no meaning in the real world. Lets find out..... Can we take a straw poll. Can all the women who read this blog tell us what they want from handsets that isn’t currently available. And an answer of “I am happy with the current handset and don’t need patronising condescending approaches to differentiate me” is ok. Maybe Gartner are right, or maybe they are just chasing headlines with money-making reports that have no meaning in the real world. Lets find out…..

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