O2 has joined the rest of its operator friends in launching a so-called mobile broadband service – or a 3G USB modem to the rest of us. For £20 a month, O2 customers can get 3GB of data allowance and unlimited wi-fi at The Cloud hotspots with a free modem if they sign up to an 18 month contract. There’s also a £20 rolling month-by-month contract on offer, but users will have to pay the £120 for the modem up front.
To start off with, the maximum downlink available for ‘mobile broadband’ will be 1.8Mbps, going up to 3.6Mbps in June this year.
While every operator needs one of these offers in their portfolio and O2’s pricing is pitched spot on, it doesn’t look like O2 is just copying its rivals and not doing an altogether great job of it: for mobile broadband speed, Vodafone is faster and 3 is cheaper, so how does O2 intend to make its own offering stand out?
Rate capping
*runs for cover*
As a loyal Orange customer I’ve been amazed they’re not in this market, then today I stumbled upon this: http://shop.orange.co.uk/shop/mobile_broadband?WT.svl=202
Has it been there forever, hidden away on the thoroughly crap Orange website? Or has this just been launched?
James’s last blog post..Facebloke
O2 differentiate their service by requiring you to have another O2 product in order to sign up for mobile broadband in the first place (eg a voice contract), and if you cancel the other service the price goes up to
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