At last years developer conference Google placed alot of emphasis on geographical location … as a generality “stuff closer” is more important/valuable that “staff faraway” …. which translates into $$$. This is why Google have invested so much into Android.

The focal point of the argument was that they placed the different types of advertising into a matrix plotting the the ad inventory systems (closed vs open) against the media consumption control (providers vs consumers). Their central prediction is that two systems will simultaneously exist for a number of years (the mobile google type of internet originated advertising models morphed into new formats which they call “Open Exchange” and consumer preference based system that companies like Blyk and other similar models have adopted which is labeled “Consumer Choice”) after which we will see a shift into a system called the 'ad marketplace' where it is purely a pull market, on time and based on a huge reach and viral spreading of the adverts, on time and relevant.

Your future seems likely to happen, just not quite yet even with new platforms such as android etc

If youre interested in the white paper, google up “the end of advertising as we know it” or for the direct file link if you search for the pdf: media_ibv_advertisingv2.pdf