More information on ‘umobile’, the Philippines equivalent of Blyk

Published by Ewan on Tuesday 20th May 2008, 11:06 | Filed under: Mobile

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I managed to find even more information on this ad-funded MVNO that’s launching in the Philippines (that I posted on earlier).

The service is called “Umobile” and is targeting the 15 to 35 age bracket or the ‘youth and yuppies’ sector, reports the Philippines Sun Star. This bracket represents 45% of the 89 million Philippines population and, of course, will be ad-funded.

They’re aiming for 100,000 users by the end of 2008 and they’re only going to accept 10,000 new subscribers per month.

Five key advertisers are expected to sign up within a few days and the Sales Director, Noli Romualdez, reckons they will go live with 10. Very similar to Blyk, this. I wonder how much examination they did of the Blyk model before going live?

This entry was posted on Tuesday, May 20th, 2008 at 11:06 am and is filed under Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Cadarn

Ewan, here is even more info...well googled it up but anyway:

http://bayan-natin.blogspot.com/2008/05/coming-...

sounds very Blyk like imho, with member targets, interaction and all ;)

Good thing though for the industry in terms of educating the marketplace of the alternative to trad. bus models.

Constantine

second link busted.

Ricky Chotai

Orange, Tmobile, Voda, o2 and 3 are you listing......
I am sure this new MVNO will do well over in the Philippines they are text crazy!

Mike Abundo

"I wonder how much examination they did of the Blyk model before going live?"

Apparently, not enough. Each Blyk ad gives you around 2.93 pesos worth of service. Each Umobile ad gives you only half a peso of load. The time and effort it takes you to grab your phone and delete an ad is probably worth more than half a peso.

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