Comments on: Canadian SMS ad networks… http://www.mobileindustryreview.com/2008/06/canadian_sms_ad_networks.html Daily news and opinion for 250,000 industry executives and mobile fanatics Thu, 18 Mar 2010 08:08:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: John McHammond http://www.mobileindustryreview.com/2008/06/canadian_sms_ad_networks.html/comment-page-1#comment-244235 John McHammond Fri, 20 Jun 2008 08:09:29 +0000 http://www.smstextnews.com/?p=6886#comment-244235 Olaf, are you saying that currently the CWTA does not allow a text advertisement inside a text message? If so, what do you mean that "some carriers charge a fee if advertising is sent in an SMS"? Is it a case of they won't allow it unless you pay? I have seen ads in the US at the bottom of text messages. Example from my blackberry:<br>"GEMINI<br>{horoscope here}<br>* Ad here (wap link, phone number, reply 12345 for more, etc..)<br>"<br><br>Also, I heard that text messages sent through short codes in Canada can only be 136 characters instead of the usual 160. Is this true? If so, do you know why? Many thanks! Olaf, are you saying that currently the CWTA does not allow a text advertisement inside a text message? If so, what do you mean that “some carriers charge a fee if advertising is sent in an SMS”? Is it a case of they won't allow it unless you pay? I have seen ads in the US at the bottom of text messages. Example from my blackberry:
“GEMINI
{horoscope here}
* Ad here (wap link, phone number, reply 12345 for more, etc..)
“

Also, I heard that text messages sent through short codes in Canada can only be 136 characters instead of the usual 160. Is this true? If so, do you know why? Many thanks!

]]> By: John McHammond http://www.mobileindustryreview.com/2008/06/canadian_sms_ad_networks.html/comment-page-1#comment-233429 John McHammond Fri, 20 Jun 2008 03:09:29 +0000 http://www.smstextnews.com/?p=6886#comment-233429 Olaf, are you saying that currently the CWTA does not allow a text advertisement inside a text message? If so, what do you mean that "some carriers charge a fee if advertising is sent in an SMS"? Is it a case of they won't allow it unless you pay? I have seen ads in the US at the bottom of text messages. Example from my blackberry:<br>"GEMINI<br>{horoscope here}<br>* Ad here (wap link, phone number, reply 12345 for more, etc..)<br>"<br><br>Also, I heard that text messages sent through short codes in Canada can only be 136 characters instead of the usual 160. Is this true? If so, do you know why? Many thanks! Olaf, are you saying that currently the CWTA does not allow a text advertisement inside a text message? If so, what do you mean that “some carriers charge a fee if advertising is sent in an SMS”? Is it a case of they won't allow it unless you pay? I have seen ads in the US at the bottom of text messages. Example from my blackberry:
“GEMINI
{horoscope here}
* Ad here (wap link, phone number, reply 12345 for more, etc..)
“

Also, I heard that text messages sent through short codes in Canada can only be 136 characters instead of the usual 160. Is this true? If so, do you know why? Many thanks!

]]> By: John McHammond http://www.mobileindustryreview.com/2008/06/canadian_sms_ad_networks.html/comment-page-1#comment-226907 John McHammond Fri, 20 Jun 2008 02:09:29 +0000 http://www.smstextnews.com/?p=6886#comment-226907 Olaf, are you saying that currently the CWTA does not allow a text advertisement inside a text message? If so, what do you mean that "some carriers charge a fee if advertising is sent in an SMS"? Is it a case of they won't allow it unless you pay? I have seen ads in the US at the bottom of text messages. Example from my blackberry:<br>"GEMINI<br>{horoscope here}<br>* Ad here (wap link, phone number, reply 12345 for more, etc..)<br>"<br><br>Also, I heard that text messages sent through short codes in Canada can only be 136 characters instead of the usual 160. Is this true? If so, do you know why? Many thanks! Olaf, are you saying that currently the CWTA does not allow a text advertisement inside a text message? If so, what do you mean that “some carriers charge a fee if advertising is sent in an SMS”? Is it a case of they won't allow it unless you pay? I have seen ads in the US at the bottom of text messages. Example from my blackberry:
“GEMINI
{horoscope here}
* Ad here (wap link, phone number, reply 12345 for more, etc..)
“

Also, I heard that text messages sent through short codes in Canada can only be 136 characters instead of the usual 160. Is this true? If so, do you know why? Many thanks!

]]> By: olafdunn http://www.mobileindustryreview.com/2008/06/canadian_sms_ad_networks.html/comment-page-1#comment-226906 olafdunn Thu, 19 Jun 2008 13:53:32 +0000 http://www.smstextnews.com/?p=6886#comment-226906 The biggest challenge in Canada is the CWTA (all mobile campaigns need approval through this governing body), where advertising through short codes is not acceptable. Some carriers are charging a fee if advertising is sent in an SMS. The biggest challenge in Canada is the CWTA (all mobile campaigns need approval through this governing body), where advertising through short codes is not acceptable. Some carriers are charging a fee if advertising is sent in an SMS.

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