I'm sure it would be quite funny to try.

Samantha.

I'm sure it would be quite funny to try.

Samantha.

Samantha.

Samantha.

I can see your points there. The cheap Pay phones are just cheap, and old. They're not nice looking or anything really.

It may be tricky, but if some thought, and proper market research went into it, I think something could be made that suits my Mum, and maybe even the grandparents. As for expense, as I said, the market for older people is increasing, whereas there are less younger people; this is a growing trend. In the long term it'll pay off.

Thanks for reading,

Samantha.

Samantha.

You can still get them from Amazon and probably eBay, but they're no longer sold in store.

I'm not sure why they're not being sold direct any more. I guess there wasn't sufficient take up. Besides, most of the cheap PAYT phones fit the bill.

Part of the problem is conflicting feature specification. Your mum wants something small – but she also wants big buttons. That means a small screen. But she wants a big screen. So she has to have a big phone.

She wants a camera (even though she won't use it). But she doesn't want lots of confusing menu options. So how do we make it easy to find the camera and find the pictures?

She (probably) doesn't want to check her email. But lots of her peers might. So do you offer one phone that does email and one that doesn't (with a simpler menu)?

It's not impossible to design a very simple phone. But it's very difficult and quite expensive. Especially when you have to build multiple models because some people want games, some don't want changeable ringtones, some want them in red…. etc etc.

It's a tricky one…

*Not speaking for Vodafone in an official capacity.

I'm sure it would be quite funny to try.

Samantha.

Samantha.

Samantha.

I can see your points there. The cheap Pay phones are just cheap, and old. They're not nice looking or anything really.

It may be tricky, but if some thought, and proper market research went into it, I think something could be made that suits my Mum, and maybe even the grandparents. As for expense, as I said, the market for older people is increasing, whereas there are less younger people; this is a growing trend. In the long term it'll pay off.

Thanks for reading,

Samantha.

Samantha.

You can still get them from Amazon and probably eBay, but they're no longer sold in store.

I'm not sure why they're not being sold direct any more. I guess there wasn't sufficient take up. Besides, most of the cheap PAYT phones fit the bill.

Part of the problem is conflicting feature specification. Your mum wants something small – but she also wants big buttons. That means a small screen. But she wants a big screen. So she has to have a big phone.

She wants a camera (even though she won't use it). But she doesn't want lots of confusing menu options. So how do we make it easy to find the camera and find the pictures?

She (probably) doesn't want to check her email. But lots of her peers might. So do you offer one phone that does email and one that doesn't (with a simpler menu)?

It's not impossible to design a very simple phone. But it's very difficult and quite expensive. Especially when you have to build multiple models because some people want games, some don't want changeable ringtones, some want them in red…. etc etc.

It's a tricky one…

*Not speaking for Vodafone in an official capacity.