Now consider that getting NFC payments to work at scale requires that not only the mobile industry get it's act together, but also the banking and retail industries;

Shake it all up and imagine the challenge.

At the moment there is a bit of a 'mexican stand-off' between the interested parties, primarily because it is not at all clear who will pay for the infrastructure upgrades required. No-one doubts it will be a 'good thing' but getting there will be very hard.

I think there is scope for someone with a brand new business model to sweep in and introduce the service on the back of some other service innovation. Bank branded MVNO's, anyone?

However, as you mentioned about the confusion already existing about how to use Mobile phones, as the mobile phones themselves in still great existance, it doesn't make sense to confuse people even more.

Although, I would love to be able to go out, and not have to take my Oyster card. Not only is the picture on mine (young people are punished with having photocards) terrible, but it's a hassle.

Samantha.

There's a few launch retailers including a few sandwhich and coffee places I use regularly, but I've never seen a terminal or anyone using the system.

Now consider that getting NFC payments to work at scale requires that not only the mobile industry get it's act together, but also the banking and retail industries;

Shake it all up and imagine the challenge.

At the moment there is a bit of a 'mexican stand-off' between the interested parties, primarily because it is not at all clear who will pay for the infrastructure upgrades required. No-one doubts it will be a 'good thing' but getting there will be very hard.

I think there is scope for someone with a brand new business model to sweep in and introduce the service on the back of some other service innovation. Bank branded MVNO's, anyone?

Now consider that getting NFC payments to work at scale requires that not only the mobile industry get it's act together, but also the banking and retail industries;

Shake it all up and imagine the challenge.

At the moment there is a bit of a 'mexican stand-off' between the interested parties, primarily because it is not at all clear who will pay for the infrastructure upgrades required. No-one doubts it will be a 'good thing' but getting there will be very hard.

I think there is scope for someone with a brand new business model to sweep in and introduce the service on the back of some other service innovation. Bank branded MVNO's, anyone?

However, as you mentioned about the confusion already existing about how to use Mobile phones, as the mobile phones themselves in still great existance, it doesn't make sense to confuse people even more.

Although, I would love to be able to go out, and not have to take my Oyster card. Not only is the picture on mine (young people are punished with having photocards) terrible, but it's a hassle.

Samantha.

There's a few launch retailers including a few sandwhich and coffee places I use regularly, but I've never seen a terminal or anyone using the system.