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	<title>Comments on: Incentivated launches M&amp;S back to school text campaign</title>
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		<title>By: Chris &#38; Helen at LG</title>
		<link>http://www.mobileindustryreview.com/2008/08/incentivated_launches_ms_back_to_school_text_campaign.html/comment-page-1#comment-243314</link>
		<dc:creator>Chris &#38; Helen at LG</dc:creator>
		<pubDate>Thu, 07 Aug 2008 22:43:34 +0000</pubDate>
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		<description>I like this idea - as well as showing how mobile Internet is expanding, it also allows people to easily price comparison while on the move - you are in one store, you want to check what you can get in M&amp;S in comparison, so you check on the mobile. Making it as convenient and user-friendly is the key here</description>
		<content:encoded><![CDATA[<p>I like this idea &#8211; as well as showing how mobile Internet is expanding, it also allows people to easily price comparison while on the move &#8211; you are in one store, you want to check what you can get in M&#038;S in comparison, so you check on the mobile. Making it as convenient and user-friendly is the key here</p>
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		<title>By: Chris at LG</title>
		<link>http://www.mobileindustryreview.com/2008/08/incentivated_launches_ms_back_to_school_text_campaign.html/comment-page-1#comment-234086</link>
		<dc:creator>Chris at LG</dc:creator>
		<pubDate>Thu, 07 Aug 2008 17:43:34 +0000</pubDate>
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		<description>I like this idea - as well as showing how mobile Internet is expanding, it also allows people to easily price comparison while on the move - you are in one store, you want to check what you can get in M&amp;S in comparison, so you check on the mobile. Making it as convenient and user-friendly is the key here</description>
		<content:encoded><![CDATA[<p>I like this idea &#8211; as well as showing how mobile Internet is expanding, it also allows people to easily price comparison while on the move &#8211; you are in one store, you want to check what you can get in M&#038;S in comparison, so you check on the mobile. Making it as convenient and user-friendly is the key here</p>
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		<title>By: Chris at LG</title>
		<link>http://www.mobileindustryreview.com/2008/08/incentivated_launches_ms_back_to_school_text_campaign.html/comment-page-1#comment-224469</link>
		<dc:creator>Chris at LG</dc:creator>
		<pubDate>Thu, 07 Aug 2008 16:43:34 +0000</pubDate>
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		<description>I like this idea - as well as showing how mobile Internet is expanding, it also allows people to easily price comparison while on the move - you are in one store, you want to check what you can get in M&amp;S in comparison, so you check on the mobile. Making it as convenient and user-friendly is the key here</description>
		<content:encoded><![CDATA[<p>I like this idea &#8211; as well as showing how mobile Internet is expanding, it also allows people to easily price comparison while on the move &#8211; you are in one store, you want to check what you can get in M&#038;S in comparison, so you check on the mobile. Making it as convenient and user-friendly is the key here</p>
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