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	<title>Comments on: Changing things around with public relations at MIR</title>
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	<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html</link>
	<description>Daily news and opinion for 250,000 industry executives and mobile fanatics</description>
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	<item>
		<title>By: Ewan</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-245407</link>
		<dc:creator>Ewan</dc:creator>
		<pubDate>Fri, 26 Sep 2008 16:24:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-245407</guid>
		<description>We are most definitely not Paxo nor are we modeling ourselves on Paxo!&lt;br&gt;&lt;br&gt;I don&#039;t have a problem getting PR.  Now and again we&#039;ve published press&lt;br&gt;releases verbatim when judged appropriate.&lt;br&gt;&lt;br&gt;2008/9/26 Disqus &lt;&gt;</description>
		<content:encoded><![CDATA[<p>We are most definitely not Paxo nor are we modeling ourselves on Paxo!</p>
<p>I don&#39;t have a problem getting PR.  Now and again we&#39;ve published press<br />releases verbatim when judged appropriate.</p>
<p>2008/9/26 Disqus &lt;&gt;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: South77</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-245406</link>
		<dc:creator>South77</dc:creator>
		<pubDate>Fri, 26 Sep 2008 15:49:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-245406</guid>
		<description>Re: Sending questions in advance -- can&#039;t imagine Paxo sending a list of questions over to his interviewees ahead of time. If you can think on your feet then, good luck to you. If you parse a reply through the PR, well then you get PR.</description>
		<content:encoded><![CDATA[<p>Re: Sending questions in advance &#8212; can&#39;t imagine Paxo sending a list of questions over to his interviewees ahead of time. If you can think on your feet then, good luck to you. If you parse a reply through the PR, well then you get PR.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ewan</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-245405</link>
		<dc:creator>Ewan</dc:creator>
		<pubDate>Fri, 26 Sep 2008 15:44:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-245405</guid>
		<description>There&#039;s absolutely nothing different -- ultimately -- from me asking a&lt;br&gt;question not sent in advance.  What&#039;s stopping the person I&#039;m speaking to&lt;br&gt;&#039;spinning me&#039; in real time?  Absolutely nothing.&lt;br&gt;&lt;br&gt;I&#039;d like to report their message.  Then give some viewpoint.&lt;br&gt;&lt;br&gt;2008/9/26 Disqus &lt;&gt;</description>
		<content:encoded><![CDATA[<p>There&#39;s absolutely nothing different &#8212; ultimately &#8212; from me asking a<br />question not sent in advance.  What&#39;s stopping the person I&#39;m speaking to<br />&#39;spinning me&#39; in real time?  Absolutely nothing.</p>
<p>I&#39;d like to report their message.  Then give some viewpoint.</p>
<p>2008/9/26 Disqus &lt;&gt;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: South77</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-245404</link>
		<dc:creator>South77</dc:creator>
		<pubDate>Fri, 26 Sep 2008 15:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-245404</guid>
		<description>You&#039;d still be repeating a prepapared statement, even if it &#039;feels&#039; a little more normal. Unless you get the person on the phone and ask them *your* question (not sent in advance) it&#039;s another form of PR, not reporting or analysis. No wonder the PRs like it -- a new format to massage the message.</description>
		<content:encoded><![CDATA[<p>You&#39;d still be repeating a prepapared statement, even if it &#39;feels&#39; a little more normal. Unless you get the person on the phone and ask them *your* question (not sent in advance) it&#39;s another form of PR, not reporting or analysis. No wonder the PRs like it &#8212; a new format to massage the message.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ewan</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-245403</link>
		<dc:creator>Ewan</dc:creator>
		<pubDate>Fri, 26 Sep 2008 13:41:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-245403</guid>
		<description>Look forward to it, Nick!&lt;br&gt;&lt;br&gt;2008/9/26 Disqus &lt;&gt;</description>
		<content:encoded><![CDATA[<p>Look forward to it, Nick!</p>
<p>2008/9/26 Disqus &lt;&gt;</p>
]]></content:encoded>
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	<item>
		<title>By: Ewan @ MIR</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-236121</link>
		<dc:creator>Ewan @ MIR</dc:creator>
		<pubDate>Fri, 26 Sep 2008 11:24:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-236121</guid>
		<description>We are most definitely not Paxo nor are we modeling ourselves on Paxo!&lt;br&gt;&lt;br&gt;I don&#039;t have a problem getting PR.  Now and again we&#039;ve published press&lt;br&gt;releases verbatim when judged appropriate.&lt;br&gt;&lt;br&gt;2008/9/26 Disqus &lt;&gt;</description>
		<content:encoded><![CDATA[<p>We are most definitely not Paxo nor are we modeling ourselves on Paxo!</p>
<p>I don&#39;t have a problem getting PR.  Now and again we&#39;ve published press<br />releases verbatim when judged appropriate.</p>
<p>2008/9/26 Disqus &lt;&gt;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: South77</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-236120</link>
		<dc:creator>South77</dc:creator>
		<pubDate>Fri, 26 Sep 2008 10:49:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-236120</guid>
		<description>Re: Sending questions in advance -- can&#039;t imagine Paxo sending a list of questions over to his interviewees ahead of time. If you can think on your feet then, good luck to you. If you parse a reply through the PR, well then you get PR.</description>
		<content:encoded><![CDATA[<p>Re: Sending questions in advance &#8212; can&#39;t imagine Paxo sending a list of questions over to his interviewees ahead of time. If you can think on your feet then, good luck to you. If you parse a reply through the PR, well then you get PR.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ewan @ MIR</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-236119</link>
		<dc:creator>Ewan @ MIR</dc:creator>
		<pubDate>Fri, 26 Sep 2008 10:44:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-236119</guid>
		<description>There&#039;s absolutely nothing different -- ultimately -- from me asking a&lt;br&gt;question not sent in advance.  What&#039;s stopping the person I&#039;m speaking to&lt;br&gt;&#039;spinning me&#039; in real time?  Absolutely nothing.&lt;br&gt;&lt;br&gt;I&#039;d like to report their message.  Then give some viewpoint.&lt;br&gt;&lt;br&gt;2008/9/26 Disqus &lt;&gt;</description>
		<content:encoded><![CDATA[<p>There&#39;s absolutely nothing different &#8212; ultimately &#8212; from me asking a<br />question not sent in advance.  What&#39;s stopping the person I&#39;m speaking to<br />&#39;spinning me&#39; in real time?  Absolutely nothing.</p>
<p>I&#39;d like to report their message.  Then give some viewpoint.</p>
<p>2008/9/26 Disqus &lt;&gt;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: smstextnews</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-229667</link>
		<dc:creator>smstextnews</dc:creator>
		<pubDate>Fri, 26 Sep 2008 10:24:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-229667</guid>
		<description>We are most definitely not Paxo nor are we modeling ourselves on Paxo!&lt;br&gt;&lt;br&gt;I don&#039;t have a problem getting PR.  Now and again we&#039;ve published press&lt;br&gt;releases verbatim when judged appropriate.&lt;br&gt;&lt;br&gt;2008/9/26 Disqus &lt;&gt;</description>
		<content:encoded><![CDATA[<p>We are most definitely not Paxo nor are we modeling ourselves on Paxo!</p>
<p>I don&#39;t have a problem getting PR.  Now and again we&#39;ve published press<br />releases verbatim when judged appropriate.</p>
<p>2008/9/26 Disqus &lt;&gt;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: South77</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-229665</link>
		<dc:creator>South77</dc:creator>
		<pubDate>Fri, 26 Sep 2008 09:49:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-229665</guid>
		<description>Re: Sending questions in advance -- can&#039;t imagine Paxo sending a list of questions over to his interviewees ahead of time. If you can think on your feet then, good luck to you. If you parse a reply through the PR, well then you get PR.</description>
		<content:encoded><![CDATA[<p>Re: Sending questions in advance &#8212; can&#39;t imagine Paxo sending a list of questions over to his interviewees ahead of time. If you can think on your feet then, good luck to you. If you parse a reply through the PR, well then you get PR.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: smstextnews</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-229664</link>
		<dc:creator>smstextnews</dc:creator>
		<pubDate>Fri, 26 Sep 2008 09:44:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-229664</guid>
		<description>There&#039;s absolutely nothing different -- ultimately -- from me asking a&lt;br&gt;question not sent in advance.  What&#039;s stopping the person I&#039;m speaking to&lt;br&gt;&#039;spinning me&#039; in real time?  Absolutely nothing.&lt;br&gt;&lt;br&gt;I&#039;d like to report their message.  Then give some viewpoint.&lt;br&gt;&lt;br&gt;2008/9/26 Disqus &lt;&gt;</description>
		<content:encoded><![CDATA[<p>There&#39;s absolutely nothing different &#8212; ultimately &#8212; from me asking a<br />question not sent in advance.  What&#39;s stopping the person I&#39;m speaking to<br />&#39;spinning me&#39; in real time?  Absolutely nothing.</p>
<p>I&#39;d like to report their message.  Then give some viewpoint.</p>
<p>2008/9/26 Disqus &lt;&gt;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: South77</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-229663</link>
		<dc:creator>South77</dc:creator>
		<pubDate>Fri, 26 Sep 2008 09:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-229663</guid>
		<description>You&#039;d still be repeating a prepapared statement, even if it &#039;feels&#039; a little more normal. Unless you get the person on the phone and ask them *your* question (not sent in advance) it&#039;s another form of PR, not reporting or analysis. No wonder the PRs like it -- a new format to massage the message.</description>
		<content:encoded><![CDATA[<p>You&#39;d still be repeating a prepapared statement, even if it &#39;feels&#39; a little more normal. Unless you get the person on the phone and ask them *your* question (not sent in advance) it&#39;s another form of PR, not reporting or analysis. No wonder the PRs like it &#8212; a new format to massage the message.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: smstextnews</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-229656</link>
		<dc:creator>smstextnews</dc:creator>
		<pubDate>Fri, 26 Sep 2008 07:41:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-229656</guid>
		<description>Look forward to it, Nick!&lt;br&gt;&lt;br&gt;2008/9/26 Disqus &lt;&gt;</description>
		<content:encoded><![CDATA[<p>Look forward to it, Nick!</p>
<p>2008/9/26 Disqus &lt;&gt;</p>
]]></content:encoded>
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	<item>
		<title>By: Nick Ris</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-229655</link>
		<dc:creator>Nick Ris</dc:creator>
		<pubDate>Fri, 26 Sep 2008 03:15:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-229655</guid>
		<description>I&#039;ll drop you a line to arrange a time to chat about my/our latest project shortly!  Keep up the good work!</description>
		<content:encoded><![CDATA[<p>I&#39;ll drop you a line to arrange a time to chat about my/our latest project shortly!  Keep up the good work!</p>
]]></content:encoded>
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	<item>
		<title>By: PatrickatJoshuaPR</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-229636</link>
		<dc:creator>PatrickatJoshuaPR</dc:creator>
		<pubDate>Thu, 25 Sep 2008 10:43:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-229636</guid>
		<description>Ewan, I agree with Mark. Press releases have their place for mass distribution of news, but the best articles for you (and coverage for my clients) comes with a personal note or interview that is specific to MIR.</description>
		<content:encoded><![CDATA[<p>Ewan, I agree with Mark. Press releases have their place for mass distribution of news, but the best articles for you (and coverage for my clients) comes with a personal note or interview that is specific to MIR.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: smstextnews</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-229632</link>
		<dc:creator>smstextnews</dc:creator>
		<pubDate>Thu, 25 Sep 2008 10:01:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-229632</guid>
		<description>That&#039;s good feedback, Mark -- thank you. Let&#039;s see!&lt;br&gt;&lt;br&gt;2008/9/25 Disqus &lt;&gt;</description>
		<content:encoded><![CDATA[<p>That&#39;s good feedback, Mark &#8212; thank you. Let&#39;s see!</p>
<p>2008/9/25 Disqus &lt;&gt;</p>
]]></content:encoded>
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		<title>By: MarkW</title>
		<link>http://www.mobileindustryreview.com/2008/09/changing_things_around_with_public_relations_at_mir.html/comment-page-1#comment-229629</link>
		<dc:creator>MarkW</dc:creator>
		<pubDate>Thu, 25 Sep 2008 09:55:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/?p=9760#comment-229629</guid>
		<description>I think you&#039;ve got that spot-on, Ewan. As a PR myself it&#039;s great for me when people take my copy and just use it. But I have to confess it slightly depresses the former journalist in me, because it&#039;s lazy and I was taught to question everything and write it my own way. Your new approach will make for much better content than standard &#039;churn&#039; and the PRs should embrace it.</description>
		<content:encoded><![CDATA[<p>I think you&#39;ve got that spot-on, Ewan. As a PR myself it&#39;s great for me when people take my copy and just use it. But I have to confess it slightly depresses the former journalist in me, because it&#39;s lazy and I was taught to question everything and write it my own way. Your new approach will make for much better content than standard &#39;churn&#39; and the PRs should embrace it.</p>
]]></content:encoded>
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