Seems like Doug has backed a slow burner here [rather than saying it is a dud]. It is very difficult to get customers to download mobile apps (been there myself). Great product, but t does not seem to solve a major customer/user problem. and thus, apart from PR the product does not seem to have generated viral growth [key element to getting more users/customers].

Why did the company need so much money??? Mobile app's can be made at low cost.

I do not know of the total investment in Trutap [and the previous company which was rebranded to Trutap] but I think some basic business elements need to be addressed.

Anyways, I hope the company can forge on.

BTW. Why do we have this culture where, if you do not get funding, you kick the business into touch???

I have never taken funding, and have had to work crazy hours. 'Get real' people, if you want the business to live – fight for it.

PS: Look out for my next project……………………………….

Seems like Doug has backed a slow burner here [rather than saying it is a dud]. It is very difficult to get customers to download mobile apps (been there myself). Great product, but t does not seem to solve a major customer/user problem. and thus, apart from PR the product does not seem to have generated viral growth [key element to getting more users/customers].

Why did the company need so much money??? Mobile app's can be made at low cost.

I do not know of the total investment in Trutap [and the previous company which was rebranded to Trutap] but I think some basic business elements need to be addressed.

Anyways, I hope the company can forge on.

BTW. Why do we have this culture where, if you do not get funding, you kick the business into touch???

I have never taken funding, and have had to work crazy hours. 'Get real' people, if you want the business to live – fight for it.

PS: Look out for my next project……………………………….

Seems like Doug has backed a slow burner here [rather than saying it is a dud]. It is very difficult to get customers to download mobile apps (been there myself). Great product, but t does not seem to solve a major customer/user problem. and thus, apart from PR the product does not seem to have generated viral growth [key element to getting more users/customers].

Why did the company need so much money??? Mobile app's can be made at low cost.

I do not know of the total investment in Trutap [and the previous company which was rebranded to Trutap] but I think some basic business elements need to be addressed.

Anyways, I hope the company can forge on.

BTW. Why do we have this culture where, if you do not get funding, you kick the business into touch???

I have never taken funding, and have had to work crazy hours. 'Get real' people, if you want the business to live – fight for it.

PS: Look out for my next project……………………………….

Why can't they just add a lat and lon, age group and gender fields to what can be sent to them as non default ….? The location specific ad requests could be placed…

Then all they'd have to do is ask the customer who they wanted to target and where…

Seems pretty easy to me..

The Trutap software looks like a great app and with facebook integration it should really be hitting its high point now… I hope they don't give up and continue to push forward.

But…

“poised to make a ton of cash from mobile advertising”

I really feel for those guys, but the mobile advertising ecosystem just_ain't_there_yet.

The guy in the upmarket corner pizza place can't go to AdMob and ask for his ad to be served to over-21's within 2 miles only after 5pm. The manager of BP in Berkshire can't ask Google to push ads offering 5p off just to drivers along the M4 corridor *right now*. Mothercare can't ask Yahoo to do a campaign where mums under 35 with 2 or more kids get a 'buy one, get one free' offer on carseats.

No, about the best you can do is, as was disclosed at the FOM last week, target “mobile users who have registered on a website and live within the M25″ or push a crap ringtone at everyone on Virgin, or somesuch.

This isn't shotgun advertising, it's carpetbombing. All advertisers can do is spray the entire field, not pick out the daises or just the lone poppy.

Until we can, people relying on mobile advertising had better have a funding plan B.

/m