Yes, things can be even better – but in the meantime, we should be embracing things that as you correctly say 'can be highly effective' too.

Let us not argue about whether the example is THE OPTIMUM but instead seek out ANY good examples to discuss, even if they are not part of our own personal bias.

the context is missing for example, because i'm 100 miles form the nearest reebok store. or i won't be near one for 2 weeks etc or im not shopping im on holiday. etc. etc. etc.

add location / activity to the mix and it becomes more valid.

the tech and delivery mechanisms are all in place yet – give it time.

the content / copy / creative is bad because its not any of those – its just an offer,
a digital coupon. Nothing wrong with that – they can be highly effective.

but it's hardly pushing the envelope, and as ewan says, by delivering it via
a two way medium you increase peoples expectations.

actually ewan is dissing the example himself, I'm just agreeing with him.

anyway I buy nike/new balance

Yes, things can be even better – but in the meantime, we should be embracing things that as you correctly say 'can be highly effective' too.

Let us not argue about whether the example is THE OPTIMUM but instead seek out ANY good examples to discuss, even if they are not part of our own personal bias.

Yes, things can be even better – but in the meantime, we should be embracing things that as you correctly say 'can be highly effective' too.

Let us not argue about whether the example is THE OPTIMUM but instead seek out ANY good examples to discuss, even if they are not part of our own personal bias.

the context is missing for example, because i'm 100 miles form the nearest reebok store. or i won't be near one for 2 weeks etc or im not shopping im on holiday. etc. etc. etc.

add location / activity to the mix and it becomes more valid.

the tech and delivery mechanisms are all in place yet – give it time.

the content / copy / creative is bad because its not any of those – its just an offer,
a digital coupon. Nothing wrong with that – they can be highly effective.

but it's hardly pushing the envelope, and as ewan says, by delivering it via
a two way medium you increase peoples expectations.

actually ewan is dissing the example himself, I'm just agreeing with him.

Please could you write up/link us to an example that you believe is great content/copy/creative and has no lack of context?

Its interesting that you feel that Ewan's example would not be contextually relevant to 100k Reebok fans….

It is equally interesting that you feel that the example is poor content. According to who? You?

Tell ya what – try this.

Find some people who you know like Reebok shoes.

Then run the example past them and ask whether they would find that relevant to their tastes.

If they say 'no', then your negativity is justifiable.

If they say 'yes', then your negativity is not justified.

Try it.

I have.

Betcha don't.

Please could you write up/link us to an example that you believe is great content/copy/creative and has no lack of context?

Its interesting that you feel that Ewan's example would not be contextually relevant to 100k Reebok fans….

It is equally interesting that you feel that the example is poor content. According to who? You?

Tell ya what – try this.

Find some people who you know loves Reebok shoes and likes shopping for them regularly.

Then run the example past them and ask whether they would find that relevant to their tastes.

If they say 'no', then your negativity is justifiable.

If they say 'yes', then your negativity is not justified.

Try it.

I have.

Betcha don't.

its always been about the conversations and stories
mobile throws in a requirement for context

its always been about the conversations and stories
mobile throws in a requirement for context

CLARITY is needed. Ewan, I will take your advice. Thank you for this deeply encouraging post btw.

Watch this space my friends.

PS – @whatleydude….you totally rocked last night.

CLARITY is needed. Ewan, I will take your advice. Thank you for this deeply encouraging post btw.

Watch this space my friends.

PS – @whatleydude….you totally rocked last night.

Y'know?

Y'know?