Comments on: Nokia: We might build our own social network. Rubbish! http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 15 Feb 2012 15:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike42 http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-243444 Mike42 Fri, 13 Feb 2009 01:05:49 +0000 http://www.mobileindustryreview.com/?p=14824#comment-243444 er....never write off anyone just because the opposition is big. Like I said, Google came from a shed when everyone on the planet with a PC was on Alta Vista. And FaceBook came from a dormitory when MySpace was apparently getting more pageviews than Google. An *awful* lot can change in just a few years.<br><br>What Nokia have is arguably the strongest brand in the world. That is present in every single country, that has huge cachet in emerging nations, and huge trust from consumers. <br><br>The Nokia services Ewan refers to have missed the mark, for various reasons. They are edjits, but that's not to say that one day some exec might pitch up to a Tuttle meeting, listen to the sage heads gathered therein, and nip back to Espoo with the blueprint for a social network app. One that could be downloaded onto, shared virally via bluetooth among, or built into the 2 Billion-odd* Nokia devices currently out there.<br><br>Think about it - a platform of 2 BILLION. An uptake of just a few percent would make them among the largest SN's, instantly. And if a few of your friends / villagers / fellow farmers were on it...<br><br>...Let's drop the trivial Developed-world view of SN's as vanity vehicles for attention-defecit media whores. Think about the applications for health, commerce, democracy, social justice, etc etc.<br><br>Social Networks have yet to really reach the people they will benefit most.<br><br><br>* wild stab in the dark. But I bet it's not far off. er….never write off anyone just because the opposition is big. Like I said, Google came from a shed when everyone on the planet with a PC was on Alta Vista. And FaceBook came from a dormitory when MySpace was apparently getting more pageviews than Google. An *awful* lot can change in just a few years.

What Nokia have is arguably the strongest brand in the world. That is present in every single country, that has huge cachet in emerging nations, and huge trust from consumers.

The Nokia services Ewan refers to have missed the mark, for various reasons. They are edjits, but that's not to say that one day some exec might pitch up to a Tuttle meeting, listen to the sage heads gathered therein, and nip back to Espoo with the blueprint for a social network app. One that could be downloaded onto, shared virally via bluetooth among, or built into the 2 Billion-odd* Nokia devices currently out there.

Think about it – a platform of 2 BILLION. An uptake of just a few percent would make them among the largest SN's, instantly. And if a few of your friends / villagers / fellow farmers were on it…

…Let's drop the trivial Developed-world view of SN's as vanity vehicles for attention-defecit media whores. Think about the applications for health, commerce, democracy, social justice, etc etc.

Social Networks have yet to really reach the people they will benefit most.

* wild stab in the dark. But I bet it's not far off.

]]> By: Giff Gfroerer, i2SMS http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-243443 Giff Gfroerer, i2SMS Thu, 12 Feb 2009 23:08:46 +0000 http://www.mobileindustryreview.com/?p=14824#comment-243443 Nokia can't be a leader in social networking as the others like Facebook have to much of a head start. Nokia knows this. Therefore, this must be a negotiations ploy to get a better deal from Facebook. Nokia wants to compete with the likes of INQ1. This will help sell handsets. It is a no-brainer for Nokia Nokia can't be a leader in social networking as the others like Facebook have to much of a head start. Nokia knows this. Therefore, this must be a negotiations ploy to get a better deal from Facebook. Nokia wants to compete with the likes of INQ1. This will help sell handsets. It is a no-brainer for Nokia

]]> By: tom http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-243442 tom Thu, 12 Feb 2009 21:52:38 +0000 http://www.mobileindustryreview.com/?p=14824#comment-243442 I wrote a mobile social network once. Took me 3 months, (and another 3 for the web front end), and was designed for use on low-end handsets (WAP 1.0 and up). Could have even been embedded into a handset, the back end and messaging service was that simple (even though it supported both images and video). So Mike42's comment may in fact be prescient. If you build and run a social network as a service and embed it into a handset in an emerging market you could quite easily surpass FB in terms of users very quickly.<br><br>And mobile social networks are, by the choice of technology in handsets, and the need to ensure minimal data traffic across low-speed carriers, or carriers who still charge bucketloads for data traffic, much easier to deal with than web-based ones. I wrote a mobile social network once. Took me 3 months, (and another 3 for the web front end), and was designed for use on low-end handsets (WAP 1.0 and up). Could have even been embedded into a handset, the back end and messaging service was that simple (even though it supported both images and video). So Mike42's comment may in fact be prescient. If you build and run a social network as a service and embed it into a handset in an emerging market you could quite easily surpass FB in terms of users very quickly.

And mobile social networks are, by the choice of technology in handsets, and the need to ensure minimal data traffic across low-speed carriers, or carriers who still charge bucketloads for data traffic, much easier to deal with than web-based ones.

]]> By: roland http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-243441 roland Thu, 12 Feb 2009 21:35:04 +0000 http://www.mobileindustryreview.com/?p=14824#comment-243441 i agree, Nokia could pull it off in India or elsewhere but as Ewan says, Nokia have shown no ability to deliver a compelling service. Compelling hardware yes but other than viNes/sports tracker (which unfortunately is only compelling to early adopters), no compelling services. i agree, Nokia could pull it off in India or elsewhere but as Ewan says, Nokia have shown no ability to deliver a compelling service. Compelling hardware yes but other than viNes/sports tracker (which unfortunately is only compelling to early adopters), no compelling services.

]]> By: Mike42 http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-236683 Mike42 Thu, 12 Feb 2009 19:05:49 +0000 http://www.mobileindustryreview.com/?p=14824#comment-236683 er....never write off anyone just because the opposition is big. Like I said, Google came from a shed when everyone on the planet with a PC was on Alta Vista. And FaceBook came from a dormitory when MySpace was apparently getting more pageviews than Google. An *awful* lot can change in just a few years.<br><br>What Nokia have is arguably the strongest brand in the world. That is present in every single country, that has huge cachet in emerging nations, and huge trust from consumers. <br><br>The Nokia services Ewan refers to have missed the mark, for various reasons. They are edjits, but that's not to say that one day some exec might pitch up to a Tuttle meeting, listen to the sage heads gathered therein, and nip back to Espoo with the blueprint for a social network app. One that could be downloaded onto, shared virally via bluetooth among, or built into the 2 Billion-odd* Nokia devices currently out there.<br><br>Think about it - a platform of 2 BILLION. An uptake of just a few percent would make them among the largest SN's, instantly. And if a few of your friends / villagers / fellow farmers were on it...<br><br>...Let's drop the trivial Developed-world view of SN's as vanity vehicles for attention-defecit media whores. Think about the applications for health, commerce, democracy, social justice, etc etc.<br><br>Social Networks have yet to really reach the people they will benefit most.<br><br><br>* wild stab in the dark. But I bet it's not far off. er….never write off anyone just because the opposition is big. Like I said, Google came from a shed when everyone on the planet with a PC was on Alta Vista. And FaceBook came from a dormitory when MySpace was apparently getting more pageviews than Google. An *awful* lot can change in just a few years.

What Nokia have is arguably the strongest brand in the world. That is present in every single country, that has huge cachet in emerging nations, and huge trust from consumers.

The Nokia services Ewan refers to have missed the mark, for various reasons. They are edjits, but that's not to say that one day some exec might pitch up to a Tuttle meeting, listen to the sage heads gathered therein, and nip back to Espoo with the blueprint for a social network app. One that could be downloaded onto, shared virally via bluetooth among, or built into the 2 Billion-odd* Nokia devices currently out there.

Think about it – a platform of 2 BILLION. An uptake of just a few percent would make them among the largest SN's, instantly. And if a few of your friends / villagers / fellow farmers were on it…

…Let's drop the trivial Developed-world view of SN's as vanity vehicles for attention-defecit media whores. Think about the applications for health, commerce, democracy, social justice, etc etc.

Social Networks have yet to really reach the people they will benefit most.

* wild stab in the dark. But I bet it's not far off.

]]> By: Giff Gfroerer, i2SMS http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-236681 Giff Gfroerer, i2SMS Thu, 12 Feb 2009 17:08:46 +0000 http://www.mobileindustryreview.com/?p=14824#comment-236681 Nokia can't be a leader in social networking as the others like Facebook have to much of a head start. Nokia knows this. Therefore, this must be a negotiations ploy to get a better deal from Facebook. Nokia wants to compete with the likes of INQ1. This will help sell handsets. It is a no-brainer for Nokia Nokia can't be a leader in social networking as the others like Facebook have to much of a head start. Nokia knows this. Therefore, this must be a negotiations ploy to get a better deal from Facebook. Nokia wants to compete with the likes of INQ1. This will help sell handsets. It is a no-brainer for Nokia

]]> By: roland http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-236677 roland Thu, 12 Feb 2009 15:35:04 +0000 http://www.mobileindustryreview.com/?p=14824#comment-236677 i agree, Nokia could pull it off in India or elsewhere but as Ewan says, Nokia have shown no ability to deliver a compelling service. Compelling hardware yes but other than viNes/sports tracker (which unfortunately is only compelling to early adopters), no compelling services. i agree, Nokia could pull it off in India or elsewhere but as Ewan says, Nokia have shown no ability to deliver a compelling service. Compelling hardware yes but other than viNes/sports tracker (which unfortunately is only compelling to early adopters), no compelling services.

]]> By: Ewan @ MIR http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-236664 Ewan @ MIR Thu, 12 Feb 2009 11:58:17 +0000 http://www.mobileindustryreview.com/?p=14824#comment-236664 Mike, I agree with your perspective. <br><br>Unfortunately it's a massive IF. <br><br>It makes a heck of a lot of sense. Indeed if they bought something like Trutap and stuck it on each of their $10 handsets, they'd be well on their way. My issue is Nokia's ability to deliver 'service'. If they do it properly I'll be their biggest supporter. Bring it on Nokia! Let's see some innovation! Mike, I agree with your perspective.

Unfortunately it's a massive IF.

It makes a heck of a lot of sense. Indeed if they bought something like Trutap and stuck it on each of their $10 handsets, they'd be well on their way. My issue is Nokia's ability to deliver 'service'. If they do it properly I'll be their biggest supporter. Bring it on Nokia! Let's see some innovation!

]]> By: Mike42 http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-236663 Mike42 Thu, 12 Feb 2009 11:42:53 +0000 http://www.mobileindustryreview.com/?p=14824#comment-236663 I dunno...We in the 'Western world' think that's silly. FB has, what, 150M users? Who could POSSIBLY supplant them? They are it. End of. Someone once said that of Alta Vista....<br><br>Nokia have probably sold more handsets than that in one country - India.<br><br>What's to stop them integrating a SN backend into a low-cost handset? Nothing. They have the servers, they have the nous.<br><br>Most people in India don't have PC's, so don't have FB yet. No-one offers SN on mobiles effectively yet. If it came in the box, and all your low-end Nokia-wielding contacts had it too, it would spread like wildfire. It wouldn't NEED a brand, it has one - Nokia. India's most-loved mobile. It would became assumed that if you have a Nokia, you can IM / status broadcast / share images. <br><br>I think Nokia could do a SN and whop FB's ass, based on just a few markets.<br><br>Sound off...<br><br>/m I dunno…We in the 'Western world' think that's silly. FB has, what, 150M users? Who could POSSIBLY supplant them? They are it. End of. Someone once said that of Alta Vista….

Nokia have probably sold more handsets than that in one country – India.

What's to stop them integrating a SN backend into a low-cost handset? Nothing. They have the servers, they have the nous.

Most people in India don't have PC's, so don't have FB yet. No-one offers SN on mobiles effectively yet. If it came in the box, and all your low-end Nokia-wielding contacts had it too, it would spread like wildfire. It wouldn't NEED a brand, it has one – Nokia. India's most-loved mobile. It would became assumed that if you have a Nokia, you can IM / status broadcast / share images.

I think Nokia could do a SN and whop FB's ass, based on just a few markets.

Sound off…

/m

]]> By: stevelitchfield http://www.mobileindustryreview.com/2009/02/nokia_we_might_build_our_own_social_network_rubbish.html/comment-page-1#comment-236651 stevelitchfield Thu, 12 Feb 2009 06:32:52 +0000 http://www.mobileindustryreview.com/?p=14824#comment-236651 100% agreed. What's needed, I reckon, is for Google Maps/Latitude, already available for every platform, to add Facebook status integration. That would get us 80% of the way towards the perfect useable mobile social network....<br>PS. Yes, I know the iPhone version's not out yet, but it's coming in the next firmware. 100% agreed. What's needed, I reckon, is for Google Maps/Latitude, already available for every platform, to add Facebook status integration. That would get us 80% of the way towards the perfect useable mobile social network….
PS. Yes, I know the iPhone version's not out yet, but it's coming in the next firmware.

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