I see where you can be useful and I'm at fault here for looking at the world of PR and consumption of products and services through the lens of how I consume said products and services.

If Ewan says you guys are some of the best chaps, then I'll believe him.

If you are skilled at talking to the blogs and forums yourself, if your product is one that can be 'sold' virally and if your business plan works on organic growth – then absolutely do it yourself and don't pay people like me and Vijay.

However, if not, then you need someone to help you and it's about finding someone that will communicate the benefits of your product in a way that fits in with your requirements and the ethos of your product and business. It's not about shouting for shouting's sake, but a bit of aggressive communication could (and should) make you more money in the long run for product development.

It's horses for courses.

Make something awesome, tell a few key blogs, forums, customers about it and there you go: organic growth with little to no money spent on marketing.

Take that money and pour it into making a better product, more people talk about it, it's a win win for everyone!

Except the marketing people of course.

You should absolutely focus on making a great product, but then if you're confident in it what's wrong with wanting to shout about it?

But if you want people to find out about your product & service, you need to reach out. Get a professional to do that whilst you focus on making your offering as good as possible.

I see where you can be useful and I'm at fault here for looking at the world of PR and consumption of products and services through the lens of how I consume said products and services.

If Ewan says you guys are some of the best chaps, then I'll believe him.

If you are skilled at talking to the blogs and forums yourself, if your product is one that can be 'sold' virally and if your business plan works on organic growth – then absolutely do it yourself and don't pay people like me and Vijay.

However, if not, then you need someone to help you and it's about finding someone that will communicate the benefits of your product in a way that fits in with your requirements and the ethos of your product and business. It's not about shouting for shouting's sake, but a bit of aggressive communication could (and should) make you more money in the long run for product development.

It's horses for courses.

Make something awesome, tell a few key blogs, forums, customers about it and there you go: organic growth with little to no money spent on marketing.

Take that money and pour it into making a better product, more people talk about it, it's a win win for everyone!

Except the marketing people of course.

You should absolutely focus on making a great product, but then if you're confident in it what's wrong with wanting to shout about it?

But if you want people to find out about your product & service, you need to reach out. Get a professional to do that whilst you focus on making your offering as good as possible.