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Zer01 Mobile: Going nowhere?

There is, I think, a market for a well run, focused mobile virtual network operator.

At CTIA back in March, there was a small but significant buzz about Zer01 Mobile — a totally new entrant proposing unlimited voice and data within the United States for around $60-70.

Nice.

At first glance, that sounds brilliant.

Indeed, I met quite a few people who took me to a corner and quietly showed me their Zer01 mobile trial sim card. I remember being very jealous. I remember thinking I might as well get a Zer01 account, instead of signing-up with T-Mobile.

Indeed, if you can get the MVNO strategy *right* for the uber geeks, you could count on getting 100-200k customers like me and the US readers of MIR pretty quickly.

I was reading a post earlier this week by Enterprise Strategy Group’s Steve Duplessie.

Steve doesn’t mince his words and his analysis is famed across the tech industry. Mention the words ‘Steve Duplessie’ to many a wide-eyed analyst relations professional and you’ll see their eyes widen even further. The chap not only knows his stuff, he’ll beat you around the head with it.

In his post, Steve points out that any firm that, “sends out a release such as this, but can’t even get it on their own Web site.”

He’s then helpfully cut and paste the release from Zer01 Mobile (which, I would also link to, if it was published on their site… but it’s not). Finally, Steve comments, “Hey zer01 – cool thoughts, horrid execution. At least Vonage had snappy commercials.”

Agreed.

Zer01 works using VoIP. Which is a total arse. It’s perfectly fine if you’ve got bandwidth. But the moment bandwidth becomes scarce in your area/server/cell/whatever, you’ll find yourself praying for 4k/sec guaranteed throughput.

You also have to use Windows Mobile. Another gaping flaw for anyone who doesn’t use the platform.

The next flaw? You can’t actually ‘sign-up’ for Zer01. You can’t buy from their site. Instead, Zer01 are waiting for enterprising chaps to contact them and setup a sub-MVNO under them.

Right.

Yes, we shall see. Like Steve, I’d like for it to be a success. But I very much subscribe to his final sentiments: “Cool thoughts, horrid execution.”

10 COMMENTS

  1. All that are interested in becoming a Buzzirk Mobile Distributor for Zer01 Mobile services should register at BuzzirkMobileDistributors.com.

    For consumers who only wish to use the service, they can email notify@buzzirkmobiledistributors.com to be notified right before the service becomes available to the public. Please keep in mind that the public launch phased roll out will be done on a first-come-first-serve basis!

    Additional information on pricing, features and coverage can be found on the web site.

  2. The only dealer signed on so far is a multi-level company who tacked an extra $10 per month onto the service to cover their pyramid program and even they don't have the service yet although they claimed to have launched it July 1st. They are hyping people in with promises of things like “5G” technology whatever that is when it will only be a voip over Edge technology. They are making their money off the sign up fees and monthly distributor fees even before the service is available. Lots of hype and promises and no delivery.

  3. The only dealer signed on so far is a multi-level company who tacked an extra $10 per month onto the service to cover their pyramid program and even they don’t have the service yet although they claimed to have launched it July 1st. They are hyping people in with promises of things like “5G” technology whatever that is when it will only be a voip over Edge technology. They are making their money off the sign up fees and monthly distributor fees even before the service is available. Lots of hype and promises and no delivery.

  4. Oh I am so honored you are disccussing Zer01 Mobile. Someone asked me to become part of this Mobile Virtual Operating (kinda) system, and I am looking up everything I can. One thing I am trying to figure out is if broadband signal is sparce will your phone call get dropped while trying to search for a signal. Second is will you be able to keep your same mobile phone nimber if you switch. Third is, will you have to buy a Pharos phone to truly utilize their service properly. I have phone but it is just a regular 3G Samsung flipphone-I just am trying to be educated. Truly, Aimee

  5. “Indeed, I met quite a few people who took me to a corner and quietly showed me their Zer01 mobile trial sim card.”

    Funny, no other reporter has seen, or has been shown, a working Zer01 phone since.
    No promotional material has been released showing actual Zer01 phones, which is passing stange.

  6. “Indeed, I met quite a few people who took me to a corner and quietly showed me their Zer01 mobile trial sim card.”

    Funny, no other reporter has seen, or has been shown, a working Zer01 phone since.
    No promotional material has been released showing actual Zer01 phones, which is passing stange.

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