Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

PRs: Please don’t send me anything using Newscom

If you’re a public relations professional, you probably use a company to do the broad distribution of your press releases and materials.

One company, Newscom, really, really frustrates me — and I thought I’d lend a bit of insight.

I’m working on a post about a wristband tag that patiences would wear in hospitals. It enables their location to be tracked precisely by WiFi.

I found out about this from a press release emailed to me that features photographic links. So far so good. There’s a picture I’d like to use.

The PR has helpfully included the link for the photo in their release text.

They’re using this absolutely rubbish service, Newscom, to host the imagery though.

I clicked on the supplied URL for the photo:
http://www.newscom.com/cgi-bin/prnh/20091014/363009

That takes you to this page:

The photo, as you can see, has got bollocks newscom branding all over it. I suspect this was relevant about 10 years ago when people wanted to control access to ‘official photography’. Hence the watermark. I can’t get the un-watermarked version unless I login.

I have a login. Somewhere. I can’t remember the details. To GET a reminder of my details, I have to email a support address. You know, like being back in 1995 again.

I just don’t have time to arse about.

Newscom, alas, appear to be in the dark ages. Almost every other press release service — RealWire for example — just provide you the images right there and then. You can pick’em up free of watermarks or any other time sapping rubbish and get on with the writing of your post.

I want to point out to every marketing/PR executive reading that if you’re including Newscom as a method of photo delivery for your releases, recipients like me will be getting mightily annoyed every time they want to actually pick something up and write about it.

Meanwhile, dear reader, I’ll be using this image in the post I’m writing:

Yup. That’s the only one I have the rights to use.

Total unmitigated bollocks, isn’t it.

It really is like being back in 1995.

Please either use a proper distribution service — maybe even a ‘social media release’ function, or publish the images on your blog or something like that.

My post on the Ekahau wireless wristband is coming soon… complete with stupidly small photo.

16 COMMENTS

  1. I reckon they've reset all the old passwords anyway. I've not used Newscom for yonks – they tried to use it to push licensed images in the last redesign but most places will have had separate deals for those agencies and the number of people putting out images with releases through went into steep decline. But I know the username/password combo and it doesn't work anymore. I don't think I'll bother emailing support for a new one.

  2. I reckon they've reset all the old passwords anyway. I've not used Newscom for yonks – they tried to use it to push licensed images in the last redesign but most places will have had separate deals for those agencies and the number of people putting out images with releases through went into steep decline. But I know the username/password combo and it doesn't work anymore. I don't think I'll bother emailing support for a new one.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...