Comments on: A quick overview of Devnest #7 last night http://www.mobileindustryreview.com/2010/03/a_quick_overview_of_devnest_7_last_night.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 15 Feb 2012 14:01:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: paulkinlan http://www.mobileindustryreview.com/2010/03/a_quick_overview_of_devnest_7_last_night.html/comment-page-1#comment-249644 paulkinlan Sun, 14 Mar 2010 00:56:14 +0000 http://www.mobileindustryreview.com/?p=17883#comment-249644 Hey, thanks for the mention :)<br><br>I thought the presentation was awesome, it was very eye opening. I never realised the volumes of phones that Nokia still sell.<br><br>P Hey, thanks for the mention :)

I thought the presentation was awesome, it was very eye opening. I never realised the volumes of phones that Nokia still sell.

P

]]> By: Harry G http://www.mobileindustryreview.com/2010/03/a_quick_overview_of_devnest_7_last_night.html/comment-page-1#comment-249630 Harry G Thu, 11 Mar 2010 21:58:43 +0000 http://www.mobileindustryreview.com/?p=17883#comment-249630 I wasn't there in person, but simply looking at the slides it was a really informative and proabably eye opening to many (including me) presentation. Some thoughts and questions, I have on the slides (please correct me if I am wrong). <br>1)Using advertising only in mobile does seem very very poor? Especially after quite a strong showing on the iphone and also assuming that 0870 would be a repeat usage app. <br>2) We know the 'youth' 18-25 market quite well (having graduated a couple of years ago and setup a business angel backed student only social network straight out of uni about the same time when facebook was for students only in the u.k - mid 2006). So I totally get what you are saying about symbian in terms of numbers (dont ignore it etc). However in this young adult age range, we have spoken directly to so many students, grads etc who have Nokia smartphones and most of them were not aware of what the ovi store was, or if they were were they were not that app hungry as their iphone peers. Most of them knew more about iPhone specific apps and spoke about them with sense of longing and desire! So my point is it may look great on the numbers of units sales/front but the app buying and also willing to pay mentality seems very different. We have not come across a developer with a paid application for say the U.K market saying it we smashed it and earnt us in the region of or had this many downloads at a price of x. I'm sure they are out there but may have not been profiled.<br>3) Aquisition Requests 3: Just to confirm, does this mean the developer has had 3 buyout offers. If so at $9 a day revenue why would that be an aquistion target? <br>4) I think just like the internet, anybody can create a site out of the millions that are out there, the marketing etc is that hard part. I have met some developers who maybe dont have the best app ideas and also think that being on the app store and submitting it to a few review sites will do the trick. Maybe because they are technical developer guys, unlike us we are all about the marketing and getting in people's faces from the ground level which may still not work. A recent discussion between Jason Calacanis and Michael Robertson on TWIST, they were saying it all about the distribtuion/marketing etc. So I think the app store is a lottery if you think the app store alone is going to save the day for you (which you pointed out in your presentation) but not so much if you have a unique idea and going to go ground level up with some 'sweat equity' gary vaynerchuck style. <br> We also think that the mobile web should not be forgotten and there is so much app focussed coverage (as highlighted by Mark Suster from the States - <a href="http://www.bothsidesofthetable.com/2010/02/17/app-is-crap-why-apple-is-bad-for-your-health/" rel="nofollow">http://www.bothsidesofthetable.com/2010/02/17/a...</a>), especially if your service can be combined with apps (which are the in thing at the moment) , as it has worked well for the innovative guys at Flirtomatic (which you have covered many times) and the likes of shazam which was shortcode only for many years and AQA well before the app rush.<br>4) Apologies for so many questions and doing your nut in, as we are from the internet world and youth marketing freaks and now getting into mobile, we are just trying to wrap our head around this ever changing world which you are helping us to make a sense of! <br>P.S. Are there any kind of mobile specific seminars etc. you hold for entrepreneurs like us? Everything we have seen so far is very web and internet marketing centric, and if it is mobile it is usually at the high media agency and big brand level.<br>Thank You I wasn't there in person, but simply looking at the slides it was a really informative and proabably eye opening to many (including me) presentation. Some thoughts and questions, I have on the slides (please correct me if I am wrong).
1)Using advertising only in mobile does seem very very poor? Especially after quite a strong showing on the iphone and also assuming that 0870 would be a repeat usage app.
2) We know the 'youth' 18-25 market quite well (having graduated a couple of years ago and setup a business angel backed student only social network straight out of uni about the same time when facebook was for students only in the u.k – mid 2006). So I totally get what you are saying about symbian in terms of numbers (dont ignore it etc). However in this young adult age range, we have spoken directly to so many students, grads etc who have Nokia smartphones and most of them were not aware of what the ovi store was, or if they were were they were not that app hungry as their iphone peers. Most of them knew more about iPhone specific apps and spoke about them with sense of longing and desire! So my point is it may look great on the numbers of units sales/front but the app buying and also willing to pay mentality seems very different. We have not come across a developer with a paid application for say the U.K market saying it we smashed it and earnt us in the region of or had this many downloads at a price of x. I'm sure they are out there but may have not been profiled.
3) Aquisition Requests 3: Just to confirm, does this mean the developer has had 3 buyout offers. If so at $9 a day revenue why would that be an aquistion target?
4) I think just like the internet, anybody can create a site out of the millions that are out there, the marketing etc is that hard part. I have met some developers who maybe dont have the best app ideas and also think that being on the app store and submitting it to a few review sites will do the trick. Maybe because they are technical developer guys, unlike us we are all about the marketing and getting in people's faces from the ground level which may still not work. A recent discussion between Jason Calacanis and Michael Robertson on TWIST, they were saying it all about the distribtuion/marketing etc. So I think the app store is a lottery if you think the app store alone is going to save the day for you (which you pointed out in your presentation) but not so much if you have a unique idea and going to go ground level up with some 'sweat equity' gary vaynerchuck style.
We also think that the mobile web should not be forgotten and there is so much app focussed coverage (as highlighted by Mark Suster from the States – http://www.bothsidesofthetable.com/2010/02/17/a…), especially if your service can be combined with apps (which are the in thing at the moment) , as it has worked well for the innovative guys at Flirtomatic (which you have covered many times) and the likes of shazam which was shortcode only for many years and AQA well before the app rush.
4) Apologies for so many questions and doing your nut in, as we are from the internet world and youth marketing freaks and now getting into mobile, we are just trying to wrap our head around this ever changing world which you are helping us to make a sense of!
P.S. Are there any kind of mobile specific seminars etc. you hold for entrepreneurs like us? Everything we have seen so far is very web and internet marketing centric, and if it is mobile it is usually at the high media agency and big brand level.
Thank You

]]> By: Angus Fox http://www.mobileindustryreview.com/2010/03/a_quick_overview_of_devnest_7_last_night.html/comment-page-1#comment-249624 Angus Fox Thu, 11 Mar 2010 18:26:50 +0000 http://www.mobileindustryreview.com/?p=17883#comment-249624 You're too kind. Your presentation was very well thought out and held the full attention of a developer audience more used to criticising obfuscated code.... You're too kind. Your presentation was very well thought out and held the full attention of a developer audience more used to criticising obfuscated code….

]]> By: Todd Chaffee http://www.mobileindustryreview.com/2010/03/a_quick_overview_of_devnest_7_last_night.html/comment-page-1#comment-249623 Todd Chaffee Thu, 11 Mar 2010 18:03:07 +0000 http://www.mobileindustryreview.com/?p=17883#comment-249623 Ewan, thanks for the kind mention. Everyone was buzzing last night about what a great Devnest event it was and your presentation was what kicked it all off. I worked as a consultant for Vodafone and 3 Mobile for 5 years and it was very refreshing to hear your presentation and the reality of the mobile phone market compared to people's perception. Ewan, thanks for the kind mention. Everyone was buzzing last night about what a great Devnest event it was and your presentation was what kicked it all off. I worked as a consultant for Vodafone and 3 Mobile for 5 years and it was very refreshing to hear your presentation and the reality of the mobile phone market compared to people's perception.

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