“I’ll do an unboxing!” I said to Belinda, one of the founders of LadyGeek. Belinda had just handed me a copy of their first mobile applications report, titled The Female App Economy. It’s been produced in combination with YouGov’s SixthSense team and it makes very, very interesting reading.
LadyGeek’s mission is to help technology companies understand and sell to women. Selling to women is a critical business issue and one that technology companies simply cannot get their minds around. That’s why the smart ones hire Belinda and her team of experts.
Today’s report highlights some considerably interesting facts:
* Of all survey participants, 39% of female smart-phone owners aged 55+ have downloaded one or more app to their smart-phone.
* Gaming was the second most popular category for over-55-year-old women in the survey, with nearly 1 in 5 female smart-phone owners stating gaming is their favourite app compared to only 1 in 15 of men in a similar age band
* The number 1 app for female smart-phone owners over 55 is Facebook, with 18% of survey participants in this group saying that a social networking app is their favourite app.
* 22.5% of female smart-phone owners over 55 found out about their favourite app from a recommendation from a friend, compared to only 12.9% of male smart phone within the same age band.
(For this report, Lady Geek in conjunction with YouGov SixthSense, ran an online survey a sample of 16,810 smart-phone owners. The number of men and women over-55 was 1,639.)
You can find out more about the report here and if you’d like to buy a copy of it, talk to Belinda.
I feature in the report providing perspective a few times as does the ubiquitous Mr Rafe Blandford of All About Symbian. Worth buying for that alone!
Here’s a brief overview video ‘unboxing’ or ‘de-enveloping’ of the report: