Couldn’t take my eyes of the BBC Sport’s Formula1 iPad

By on May 30, 2010 in News

Watching the Formula1 Turkey coverage this afternoon I was mightily impressed to see Jake Humphrey swanning around with an iPad as his presenter’s weapon. Microphone in one hand, iPad in the other.. Nice! But ever-so distracting for the geek in me. He used the iPad in the brief interview he did with pole positioned Mark Webber. Has this iPad thing been happening all season with Formula1 or is it new? Much better than carrying a clipboard.

Posted via email from MIR Live

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Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.
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  • G_clarkey

    first time i saw him use it was at monaco the other week

  • MotorSportsFan

    First saw it at Monaco

  • Wilsweb

    Nice piece of product placement by Apple is it not?!

  • Richie_000

    Product placement and advertising by the BBC – Apple must be loving this free exposure of its new product!

  • Jim

    Jake first used his iPad in Monaco, he keeps his script notes on it, uses the F1 app for live timings and checks Twitter.

  • Michael

    I did notice that he had it on the back of the BBC yacht in Monaco……. Glad to see our licence fee is going to good use for once.

  • http://www.mobileindustryreview.com Ewan

    Ah ha good feedback!

  • http://www.mobileindustryreview.com Ewan

    I thought they might show the iPad but discreetly cover the Apple logo or something like that!

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