Watching the Formula1 Turkey coverage this afternoon I was mightily impressed to see Jake Humphrey swanning around with an iPad as his presenter’s weapon. Microphone in one hand, iPad in the other.. Nice! But ever-so distracting for the geek in me. He used the iPad in the brief interview he did with pole positioned Mark Webber. Has this iPad thing been happening all season with Formula1 or is it new? Much better than carrying a clipboard.
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first time i saw him use it was at monaco the other week
First saw it at Monaco
Nice piece of product placement by Apple is it not?!
Product placement and advertising by the BBC – Apple must be loving this free exposure of its new product!
Jake first used his iPad in Monaco, he keeps his script notes on it, uses the F1 app for live timings and checks Twitter.
I did notice that he had it on the back of the BBC yacht in Monaco……. Glad to see our licence fee is going to good use for once.
Ah ha good feedback!
I thought they might show the iPad but discreetly cover the Apple logo or something like that!