Flirtomatic, the uber-brilliant mobile dating success story has cracked America. So reports mobile measurement firm, GroundTruth.
Here’s what they had to say:
Flirtomatic, a mobile-optimized dating site, is the category leader, accounting for 65 percent of the audience for mobile dating for the week ending August 8. Popular online sites, such as match.com and eHarmony are less frequented on mobile, ranking at 7 and 17, respectively, for the same time period.
There really is a niche in mobile dating sites that hasn't been explored seriously, except for a few dating sites. And this has not the same impact in every country. There should be specific mobile dating sites like this, but it's very hard to promote them.
Very good
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