Could the mobile industry please buy this plug charger design? Today?

Kudos to Royal College of Art graduate Min-Kyu Choi who, reports Anna Bates of iconeye magazine, came up with a plug design that is the same width as a MacBook Air. Have you come across it?

Min-Kyu’s solution is ridiculously elegant. Here it is:

Screen shot 2010-11-01 at 21.24.48.png

And that’s it.

Isn’t it smart?

Simple. Elegant. It’s pure Apple and it’s just 10mm wide. Of course Min-Kyu has got a whole raft of other modifications including a USB charger and multi-plug support.

As Min-Kyu explains in this video, the UK’s massive 3-pin design is a real arse when it comes to taking devices (laptops in particular) mobile.

Here’s a video showing the plug in use:

I really would like to see one of these arrive with my next new handset.

There’s more information at http://www.minkyu.co.uk/.

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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  • Jib Halyard

    That’s just the plug though. where’s the transformer?

  • http://www.mobileindustryreview.com Ewan

    I’d like the industry to fix that too

  • Kamangũ

    “Simple. Elegant. It’s pure Apple and it’s just 10mm wide.”

    Indeed, it looks like something apple would come up with.
    What does that say of the rest of the industry, that they are incapable of great design?
    On the other hand, if Nokia bought it…

  • http://www.mobileindustryreview.com Ewan

    Show me the innovation!

  • JayDee

    Only works for UK and Ireland. Not sure it is worth their while!

  • http://www.mobileindustryreview.com Ewan

    It could be modified to work anywhere From: Disqus
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  • JayDee

    Other nations plugs are mostly some form of 2 pin that is flat anyway!

  • http://www.mobileindustryreview.com Ewan

    Fair point!

  • Anonymous

    Whole middle east uses three pin