2011 January | Mobile Industry Review

Archive | January, 2011

Seven Steps to MWC Success: Step 4 — You can never over-plan

By Ewan on January 17, 2011 in Opinion

It’s time for the fourth post in our ‘Seven Steps to MWC Success’ series. Zoe of communications consultancy Buzz Method is back once again to make it clear that you can never over-plan. In case you missed the other parts of the series, here they are: - Step One – Announcements - Step Two – Always be [...]

Steve Jobs takes medical leave: The impact?

By Ewan on January 17, 2011 in News

I trust Steve Jobs from Apple is able to make a swift recovery. I hope the chap is able to beat it and continue a healthy existence. There are, however, far too many mobile manufacturer and operator business plans that rely in part (or in some cases, wholly) on Steve Jobs taking his eye off [...]

Read full story • Comments { 3 }

Feel free to use your smartphone abroad*…

By Ewan on January 17, 2011 in News

*Where abroad is defined as Paris, Barcelona or Berlin or anywhere else on the EasyJet route map. What the hell is it with mobile operators these days? First it was “unlimited” that had it’s meaning completely re-engineered. Now the turn of “abroad” to be re-imagined. Abroad at £2 per day for up to 25mb. That’s [...]

Read full story • Comments { 6 }

iPad iPad iPad — all change soon

By Ewan on January 17, 2011 in News

I saw this set of advertising posters at Waterloo today. I couldn’t help but smile. This ‘iPad iPad iPad’ represents the strategy (or should that be ‘obsession’) of many companies I know. And although Apple is shipping a good amount of their iPad devices, CES recently demonstrated that the rest of the manufacturers are clearly [...]

Read full story • Comments { 4 }

Seven Steps to MWC Success: Step 3 — Tailor Your Approach

By Ewan on January 14, 2011 in Opinion

It’s time for the third post in our ‘Seven Steps to MWC Success’ series. This time Zoe of communications consultancy Buzz Method takes the helm to explore the importance of a tailored approach to the event. In case you missed the other parts of the series, here they are: - Step One — Announcements- Step Two [...]

Read full story • Comments { 0 }

Visual voicemail: A super example of Britain’s lazy, inept, innovation-less mobile operators

By Ewan on January 13, 2011 in Operators, Opinion, Services

I have an iPhone on each of the following UK networks: – o2- Orange- Three- Vodafone Only one of those networks, o2, has actually installed the gubbings on their network to enable Apple’s visual voicemail service. The rest of the operators couldn’t be bothered. I mean that, quite literally. Voicemail — as I highlighted in [...]

Read full story • Comments { 42 }

Advertising in a hyper-connected real-time world: Oh dear…

By Ewan on January 13, 2011 in Opinion

If you’re into mobile advertising in terms of work or just general interest, I strongly recommend you check out the latest post from Jonathan MacDonald. He explores the current way much of the advertising/marketing world works and goes on to contrast this with the brave new world of direct, real-time communication that’s evolving between brands [...]

Read full story • Comments { 2 }

Seven Steps to MWC Success: Step 2 — Always Be Relevant

By Ewan on January 13, 2011 in Opinion

Here’s the second of the Seven Steps to MWC Success series, curated and authored by Dominic Pannell of communications consultancy Buzz Method (I’ve placed a brief overview of the company below). Did you miss Step 1 last week? You can find that here. Right, over to Dominic… – – – – – In the second in [...]

Read full story • Comments { 2 }

Mobile Roadie or AppMakr or…? Who do you recommend as providers for the MIR 3.0 app?

By Ewan on January 12, 2011 in Applications, Opinion

Right then I think it’s about time I deployed a series of apps for Mobile Industry Review. We do have a first generation app built by the very talented Pavel — however it’s only available in the UK Apple App Store and it’s only available for iPhone. And it’s quite old now. Almost two years, [...]

Read full story • Comments { 13 }

I Lost My Phone In London!

By Ewan on January 12, 2011 in Applications, Devices

I usually carry a minimum of two handsets: A BlackBerry Bold and an iPhone 4. Between them, I have everything I generally need to run my businesses wherever I am. When I’m on the train, I’ll often sit and use the iPhone and have the Bold in reserve — often sitting on my leg, or [...]

Read full story • Comments { 25 }

With the E7 comes a change in Nokia’s Enterprise Strategy

By Ben Smith on January 11, 2011 in Devices, News

With the imminent launch of the E7 Nokia have switched their focus to business leaders, especially CIOs and senior executives who were the main audience at the Gartner ITxpo recently. Speaking at the event Ilari Nurmi, the man responsible for all things E-series, was clear – Nokia are targeting RIM’s BlackBerry with their business devices an they think they [...]

Read full story • Comments { 8 }