2011 April | Mobile Industry Review

Archive | April, 2011

Meet the leaders of the mobile app economy in London, June 8-9. Discounts end Thursday

By Krystal on April 18, 2011 in Applications, News

We are very excited to let you know The Open Mobile Summit returns to London this June 8-9. This is widely recognised as one of the most influential events in the mobile industry calendar – and regularly attracts over 350 power players from across converging mobile, Internet and media markets. Early bird discounts end this [...]

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Unlimited Drinks London tonight is completely full!

By Ewan on April 18, 2011 in News

Well then, we’re here. It’s time! The Mobile Industry Review summer programme of events begins tonight with Unlimited Drinks London. If you haven’t had your place confirmed, please think twice about coming along. It pains me to write this but I’m rather concerned at people turning up and being denied entry by the venue because [...]

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Matt Mason: Can piracy be a path to innovation?

By Ewan on April 15, 2011 in Operators, Opinion

By all accounts Matt Mason gave a very well received presentation at MIPTV’s Connected Creativity conference last week. I was only able to watch snippets and rely on the Stuart Dredge liveblog (you can now see the full presentation at that link). The broad thrust of Matt’s presentation was to point out that content piracy [...]

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NTT Docomo Touch Wood SH-08C commercial: Amazing stuff

By Ewan on April 15, 2011 in Devices

Thanks to reader Matt London for sending me this one. Have a watch: This is an advert for the NTT Docomo Touch Wood handset — the concept? Well… to highlight the ‘wood’ part of the phone, someone has built a huge staircase out of … wood, along with xylophone parts too. The aim? Play Bach’s [...]

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T-Mobile’s Royal Wedding Dance ft Catherine Middleton & Prince William (almost)

By Ewan on April 15, 2011 in Operators

You are likely to be asked about this video by people you meet over the next few weeks. Continuing their slightly different approach to advertising, T-Mobile today present their take on the upcoming Royal Wedding (which is, by the way, just about the biggest thing of note to happen in the UK for a long [...]

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o2 launches Guru TV to provide video help for customers

By Ewan on April 15, 2011 in Operators

Good news. I’m pleased to see o2 has jumped on to Youtube to establish a help channel for their customers. It’s called Guru TV and it boasts a whole host of instructional videos featuring topics like, ‘how to setup WiFi on a BlackBerry’ and ‘How to change wallpaper on a Sony’. Some of the videos [...]

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Ed Hodges, Tesco’s super-star mobile guru exits to…

By Ewan on April 15, 2011 in News

Well… we’ll find out soon. This morning, Tesco’s super-star mobile guru, Ed Hodges announced on Twitter that he’s off to pastures new. I’ve put a call into Mr Hodges to find out his next destination and hope to have some more news soon. I’ve no doubt he’ll be off to help another big brand looking [...]

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White iPhone 4… does anybody really care?

By Ewan on April 14, 2011 in Devices

I know there’s going to be a subset of the iPhone marketplace that will do almost anything to get a white iPhone 4. My hunch is that almost a third (or in some cases, half-way) through the contract billing cycle, the number of people who will opt for the white iPhone is going to be [...]

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Minority Report-style online mobile shopping from 3 Sweden

By Ewan on April 14, 2011 in Devices

Can you imagine shopping for your phone like this? Play the video and see what you think. For a long, long time I’ve maintained that this kind of online concierge is required by mobile retailers. 3 from B-Reel & B-Reel Films on Vimeo.

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Regular users of mobile internet love their operator more!

By Ewan on April 14, 2011 in Devices, News

An interesting one in this morning from On Device Research. They’ve completed an international survey, conducted entirely via mobile internet, that has established frequent mobile internet users appear far more satisfied with their operator, compared to those who use the mobile internet now-and-again. Alistair Hill, the managing director of On Device Research, reckons this trend is [...]

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“Forget about apps until mobile web site is live”

By Ewan on April 14, 2011 in Applications

An OpenTable executive who spoke at ad:tech said that 10 percent of the company’s online reservations are booked via mobile and stressed the importance of having a mobile-optimized Web site. During the “Mobile Marketing: Big Changes Brought on by Little Apps” panel, the OpenTable executive discussed how mobile creates incremental booking opportunities. The session was [...]

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Ewan MacLeod, Stuart Dredge, Ben Smith, Rafe Blandford on video, in Cannes

By Ewan on April 14, 2011 in News

The organisers of MIPTV’s Connected Creativity conference have wasted no time in getting the video from last week’s event up on to Youtube. Which means that amongst other sessions, you can now watch the Crowd-Sourced-Wrap-Up session from Thursday afternoon featuring: – Me (doing the moderating)- Stuart Dredge (Mobile Entertainment magazine, Guardian)- Cedric Giorgi (TechCrunch France [...]

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