Vodafone’s marketing SMS leaves me clueless

Screenshot_2011-08-01_09-54-24

So last week I was having a good time with Vodafone. This morning I got this comparatively useless text to let me know that ‘prices are changing’.

 

This is really good — a text update, I will obviously read it — but the call-to-action? Visit some site that isn’t even linkable from my phone browser? Who composed this text? Don’t you think I’m likely to want to click-through? And when I do click-through, by actually arsing around with selecting/cutting/pasting the address into the browser, will the page render for a mobile browser? Probably not.

Let me see.

I’ll have a look.

Are you a betting reader?

;-)

I looked. I typed the URL into the BlackBerry browser and got a glorious, ‘Sorry, the page you are looking for has not been found.’

Oh dear.

I tried it just now on the desktop browser: I get the same error.

So that’s not very useful at all. You’d think that these things get triple-checked before they go out. You know, serious people wearing serious suits, frowning a lot, repeatedly testing stuff? Lots of checklists and perhaps even some kind of user-testing firm on speed-dial to do a quick series of external tests? All to make sure that when the customer gets the message, they actually understand it. And can act upon it.

It does seem to me that Vodafone’s text message marketing is a bit strange — check out this rather cryptic roaming data billing notification I got a little while ago.

For all I know right now, this text might have been notification that Vodafone is increasing their prices by 400%.

Posted via email from MIR Live

, ,

  • http://twitter.com/richardcyates Richard Yates

    The rather cryptic roaming data billing etc link appears to take me back to this page

    “So that’s not very useful at all. You’d think that these things get triple-checked before they go out. ”

    sorry irresistible:-)  thanks for the good work

  • http://www.mobileindustryreview.com Ewan

    Disqus generic email template An excellent rant, Nick!

    *From*: Disqus [mailto:]
    *Sent*: Monday, August 01, 2011 05:44 PM
    *To*: em@mobileindustryreview.com *Subject*: [smstextnews] Re: Vodafone’s marketing SMS leaves me clueless
    [image: DISQUS]

    NOTE: This comment is waiting for your approval. It is not yet published on your site.
    ======

  • http://www.mobileindustryreview.com Ewan

    Disqus generic email template Oh dear I walked into that one!

    *From*: Disqus [mailto:]
    *Sent*: Wednesday, August 03, 2011 06:57 AM
    *To*: em@mobileindustryreview.com *Subject*: [smstextnews] Re: Vodafone’s marketing SMS leaves me clueless
    [image: DISQUS]

  • http://usb3gvn.com/ USB 3G Viettel

    I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog.

  • http://usb3gvn.com/ USB 3G

    We hope that you find this information useful and look forward to assisting you in the future. Thank for this support.

    Oh yes, this is what I’ve been waiting for

  • http://www.youtube.com/watch?v=3TOO7CJpvOo Text Marketing

    Text message marketing is becoming more popular because it is relatively cost-effective, effective, effective and allows companies to arrive at out to highly focused customers. There over 3 million mobile phones, being used daily for business and personal interaction, making the word promotion a method that is cost-effective for all companies.

Powered by WordPress. Designed by Woo Themes

Real Time Web Analytics