I recommend taking a bit of time out of your schedule shortly to watch Apple’s latest WWDC keynote that took place yesterday. I have to say that the first video Tim Cook showed was particularly smart and rather emotional — classic Apple marketing and, actually, a good opportunity to take stock.
They really are good at this stuff. The ‘app video’ focused on how iOS applications are being used by all sorts of people, from a blind chap who can now walk freely in his local forest without getting lost, to children helping improve their speech through innovative apps and of course, Apple hardware.
It was a nice reminder of just what Apple has done (and is doing) to change the world for the better. As someone steeped in the nitty gritty of mobile technology every day, it’s easy to forget just what an impact this technology is having on the world.