We’ve worked on many television programmes with an SMS text feature — whether it’s a vote, survey, game or straight forward text-to-screen. Always, always, we would read or hear about the audience figures for that programme and wonder how if 10 million people were supposed to be watching, how come the service only received 400 […]
Author Archive | Ewan
Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.
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Planet Rugby has this story clearly demonstrating that text isn’t always the best medium for talking with colleagues. A phone call might have been a little more useful in this context… Link: Here
Location-based technology via mobile isn’t that good in the UK yet. It’s nowhere near as accurate as GPS yet. However, it’s still reasonably good if you want to keep tabs on your ex-lover. Which is exactly what The Sunday Mail reports Kevin Smith did. I don’t think the piece is too accurate — I’m reasonably […]
Mark de la Vina at Sun Herald Mercury News (www.sunherald.com) has written a wicked piece about the changing nature of the modern courtship ritual. A doctoral student in neuropsychology at San Jose State University, [Michelle] Fontana used to give her phone number to an interested suitor. Now she prefers exchanging e-mails to establish communication. If […]
The BBC has been at the forefront of technology for ages. I was reading about the tragic collapse of the trade hall in Poland on the BBC’s site. At the bottom, the article features this text: You can send pictures or video to email@example.com or by mms by dialling +44 (0)7725 100100. You should not […]
Newsweek magazine, via msn.com, takes a look at texting as a medium for dismissal. Late last year the human-resources director of a French radio station sent a "texto" message to several staff members over the weekend telling them not to bother coming to work on Monday: they were fired. The boss, of course, didn’t have […]
The Akron Beacon Journal (www.ohio.com), carries a super overview by Mary Ethridge of how text messaging is being used. I find these pieces very enlightening as they often mention text competitions and uses of the medium that don’t always get international exposure. For example in the above linked piece: In October, Vanity customers were given […]
Although created about 2 years ago, I could still watch our Impulse product video over and over again! I love www.youtube.com so put the video there — so it’s an instant download to your browser now instead of a 34mb file! Check out the video at Youtube at this link or, view right here in […]
I was particularly proud of this press release we put out a few years back, so I thought I’d post it here for posterity. It’s for our SMS Text to Screen service called Impulse. A comprehensive SMS-to-screen entertainment service for nightclubs, developed by London-based Neo One, has scooped the Best Use for Customer Relationship Management […]
CarMonitor is new software allowed you to show location and current state of operated objects on a map and to watch their traveling. You can also send commands via SMS to your car. Link: Here This looks wicked… shame I’m not on Symbian… I might try and borrow my brother’s Nokia 9500 and have a […]
But beware, news channels that are vying for your attention and dying to hear your opinions are going all out to get you to respond. Link: Here L Suresh at newindpress.com makes an interesting point about the limited nature of those TV SMS opinion polls.
When Seattle Sonics guard Ray Allen wanted a limited-edition Sidekick, he did what any respectable All-Star would do – he used his clout to get the mobile phone sent here from one of the five cities where it is being sold. Link: Here Excellent overview of texting, fashion and the Sidekick.