Author Archive | shauna

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How to unlock your Samsung Galaxy S8 Plus

At the March 29th launch event, Samsung unveiled the Galaxy S8 Plus (which could actually be called a Galaxy S8 with a large display and battery). The flagship lives up to its name, coming with a plus-size build. The same goes for the S8 Plus’ price – which costs more due to its larger screen, […]

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How to unlock the Samsung Galaxy S8

Samsung surprised everybody this year, after they decided to launch their new flagship, the Galaxy S8, a bit later, than in previous years. However, it was worth the wait, since the handset has already received a lot of positive feedback from the tech community. We must admit that it’s pretty much the most impressive phone we’ve […]

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Is Apple Losing Its Edge?

As the new year begins, it’s always an illuminating exercise when you sit down and take a look at the market as it stands. Things have changed a lot in the mobile sector in the last couple of years. Apple has always appeared to be an innovator, establishing the trends to dominate the landscape for […]

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Image by Janitors used under CC license

Choosing the right mobile deal

With so much choice for consumers, choosing the right mobile phone deal can be a challenging task, even for hardened bargain hunters. The mobile phone market has never been so saturated with high quality products and tempting offers. The device and deal that you eventually decide upon will depend on how much you use your […]

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MEF Americas 2011: “Parents expect Operators to provide a safe environment for younger users”

Following his participation in the panel “Towards a Connected Future: Building Your Content Strategy in a Multi-Screen World” at MEF Americas 2011 I spoke to Joe Lalley about MTV’s strategy for delivering ‘multi-platform experiences’ to their consumers.   We discussed: Which is the ‘first’ and the ‘second’ screen and how to move consumers between them. How user engagement […]

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MEF Americas 2011: “Parents expect Operators to provide a safe environment for younger users”

Following his participation in the panel “Privacy Issues and the Imperative for Maintaining Consumer Trust” at MEF Americas 2011 I spoke to Steven White, president and CEO of ImageVision about the challenges of managing user-generated content and delivering services to young users.   We discussed: How businesses and brands can protect themselves from illicit or illegal images / text […]

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MEF Americas 2011: Consumers’ privacy concerns must be addressed by firms co-operating

After moderating the panel “Privacy Issues and the Imperative for Maintaining Consumer Trust” at MEF Americas 2011 I spoke to Todd Daubert about the privacy issues the mobile industry faces.   We discussed: The challenges around explaining data use and the risk of privacy breaches to consumers. How firms can ‘do the right thing’ with regard […]

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MEF Americas 2011: “Mobile is changing consumers’ preferences” for entertainment

Following his participation in the panel “Towards a Connected Future: Building Your Content Strategy in a Multi-Screen World” at MEF Americas 2011 I spoke to Jeff Sawyer of Turner TV about the challenges of distributing content ‘multi-screen’ and Turner’s strategy.   We discussed: The relationship between the television and mobile device and how they can be complained […]

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MEF Americas 2011: Mobile retail innovation & SMS

Following the “The Path to Purchase – How Brands and Retailers Can Influence Shopping Behavior” panel at MEF Americas 2011 I spoke to Johann Huber Guiterrez on mobile retail innovation in Asia and the value of consumers’ familiarity with SMS.   We discussed: How mobile can drive retail sales and where innovation is taking place in Japan, Korea and […]

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MEF Americas 2011: OnStar Chooses HTML5 Platform

Following the ”Opportunities & Complexities of the Evolving Apps Ecosystem” panel at MEF Americas 2011 I spoke to OnStar’s Steve Schwinke about their plans to launch an application ecosystem.   We discussed: How OnStar will work with smartphones by allowing apps to work either on mobile devices or on in-vehicle systems. On choosing technologies to build […]

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MEF Americas 2011: Recapping the Event

At the end of MEF Americas 2011 in Miami I spoke to MEF Executive Director Rimma Perelmuter and MEF Global Chair Andrew Bud to recap the themes of the event. MEF Executive Director Rimma Perelmuter In the interview we discuss: MEF’s 2011 Global Consumer Survey and how it is driving both MEF members decision making […]

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