I read this article last week entitled “Why 2008 won’t be the breakthrough year for Mobile Advertising”. It was originally published in the middle of Mobile World Congress. It makes for very good reading and clearly outlines the one caveat that is currently preventing the mobile advertising boom that has been promised for the past [...]

Whatley is a Symbian guy, through and through. He’s got more applications on his Nokia then I can shake a stick at. But he’s tempted, sorely tempted by Apple’s iPhone. I suspect the o2 unlimited data plans are also annoying the hell out of him as he’s stuck with Vodafone’s paltry offering. But will an [...]

This week Whatley is going all Web 2.0 on your ass. It’s all very well having these magnificent tools at our disposal — but how do you actually get them working? I’ve always liked the concept of geotagging my images — but haven’t quite got round to working out how to do it. It’s actually [...]

James Whatley writes, this week, with an impassioned open letter to Vodafone. Write to your MP. Call your local radio station. Send letters to Arun! – – – (Not another mobile web rant, promise.) Dear Vodafone, Let’s get one thing out in the open before we start: I love you. There. I said it. It’s [...]

Just a quick two parter this week – Ewan gave me my first ‘actual’ assignment last week and I’m still putting the finishing touches to it, (i.e.: Still need to write it up proper-like). So – as a bit of cheat – I thought I’d do a follow up post on last week’s Power User [...]

This week James documents more or less every use of his mobile phone during a morning’s work. It makes for fascinating reading — just how often did you check/use your mobile in the last 60 minutes? – – – I am, by my own admission, a power user. This may come as no surprise to [...]

James Whatley is in a thoughtful mood at the turn of the year with his first Whatley on Wednesday of 2008. – – – – – Welcome to 2008 folks and good luck to you in the year ahead. I don’t know about you but, for some reason, 2008 seems to hold an awful lot [...]

This week, Whatley’s having a look at the Mobile Web, the ‘m.’ solution and web to mobile rendering engines. Ok – on the back of yesterday’s announcement of the new Mobile Pownce (http://m.pownce.com) site, I thought I’d tackle a subject this week that I (along with quite a few others I suspect) have quite strong [...]