Archive for the ‘Aggregators’ Category

plusCONNECT incorrectly identified by 3UK shortcode whois

Wednesday, November 14th, 2007

I called mobile service provider plusCONNECT this afternoon in relation to a story I’m doing on mobile music.

A friend of mine sent me a Facebook message asking for me to download music from his friend’s unsigned band — and to do so (and pay) via text message. Neat. Social networking and mobile at it’s finest. I wanted to do a post about it. And I shall.

First though — who is the owner of the shortcode 82822 mentioned in the Facebook message, I wondered?

I did a query over at the 3UK shortcode lookup service and found that plusCONNECT was listed as the shortcode owner. I was reasonably confident that plusCONNECT were simply the ‘aggregator’ and that it would be another company behind the service.

So, I phoned plusCONNECT to find out.

A nice lady answered and I stated I had a press enquiry. She put me through to a chap who answered breathlessly. I explained my enquiry, said I was from SMS Text News. I expected a helpful response.

No dice.

The chap replied to my enquiry with words to the effect of ‘Er, yeah, er I think that is our shortcode but, yeah, I don’t know who uses it.’

I explained I wanted to give the client some promotion here on the site as I reckoned it was a smart service. But still the chap wasn’t interested.

‘Er,’ he told me, ‘Our operations manager is away at the moment. Could you call back on Monday?’

‘Well, no,’ I responded, ‘I have to publish today.’

Silence. No help. No use. Useless.

You’d think the chap could have got off his arse, loaded up the spreadsheet and queried ‘82822′ to find out who THEIR client was, so I could put their name in lights. He seriously couldn’t be bothered.

I’m rather surprised. Well, super-surprised, actually. You’d think they’d want to help out clients.

Anyway I did some googling and found that it looks as though their client using the shortcode is TuneTribe. I’m pretty impressed with what they’re doing. I whacked off a text to the shortcode as instructed in my friend’s Facebook message and, sure enough, I got a text back with a redeemable code at TuneTribe.com. Nice.

No thanks to the unhelpful chaps at plusCONNECT at all.

Any readers worked with plusCONNECT at all?

See Grant’s comment below. The 3UK shortcode whois was incorrect and plusCONNECT don’t work with TuneTribe at all ergo the above post is irrelevant.

MX Telecom & 3UK one-click donation system

Tuesday, November 13th, 2007

Children In Need (wikipedia reference), the annual British charity event aimed at helping out Children, is the focus of one of the UK’s biggest messaging aggregators, MX Telecom, and the UK’s most progressive MN(V)O, 3UK.

They’ve both collaborated to launch a mobile donation service for 3UK users, enabling one-click donation. There’s no financial gain either, no 40% cut — the entire cash donation is sent directly to the charity. Nice.

Here’s some more details (other Charities take note, might be worth a chat with 3UK and MX):

3, the mobile media company is collaborating with MX Telecom to provide a mobile donation service for its users to donate directly to the BBC’s Children In Need 2007 Appeal.

A section of 3’s Planet3 Portal will be dedicated to BBC Children In Need, allowing 3’s customers to donate with the touch of a button.

“By giving customers a simple way to donate, 3 is using its 3G internet service to help raise as much money as possible,” said Mark Williamson, Head of Internet Products at 3 UK. ‘We’re hopeful a sizeable portion of our customer base will play a part in making this year’s BBC Children In Need Appeal the biggest yet”.

Working in partnership, MX Telecom and 3 have made the donation process simple and effective, delivering the entire donation amount to BBC Children In Need with no financial gain to either company.

The MX Telecom developed donation system also allows for Gift Aid, adding an extra 28% of the donated amount to the total received by BBC Children In Need.

Mark Fitzgerald, Managing Director of MX Telecom commented: “We’re delighted MX Telecom’s technology is providing the most cost effective way of donating to the BBC Children In Need Appeal. It’s also positive that the platform will enable BBC Children In Need to appeal to a broader audience.”

Bulk SMS and fake texting hits spotlight in India

Tuesday, November 13th, 2007

Fake texting, the dark art very well known to anyone who’s spent five minutes with a chap from a mobile aggregator, has been continuing to hit the headlines in India. Indeed, so much so, that Yahoo News reports that two high profile lawsuits depend on mystery texts.

Allowing almost anyone to set the originator address when they send text messages is a huge, huge potential problem. It always has been — however it’s oft been controlled by smart aggregators who won’t allow you to set dynamic originators (i.e. so I can send a text message to your girlfriend’s mobile and set the originator field as your mobile number.) but in the past years, more and more companies have been competing to offer this facility by default.

Link: SMS alert: Beware of fake messages – Yahoo! India News

The practice of fraudulent SMS texts has intensified so much that two unresolved high-profile lawsuits are more or less hinging on the mystery of SMS texts.

An hour before his death, Rizwanur Rehman had texted his father-in-law, telling him that he would leave a letter. This and few of the preceding texts have formed the crux of the case that is still shrouded in mystery.

Even Pravin Mahajan’s death threat SMS message to his brother Pramod was considered concrete proof of a motive for murder. But an expert, Rajesh Kumar’s testimony proved that just about anyone could have sent that text to Pramod Mahajan.

But sending fraudulent SMS messages is so simple that it is downright scary.

Googling “Bulk SMS” will bring forth a slew of results, several of them pointing to websites that will permit any user to send text messages to anyone’s cellphone. What is a cause for serious concern is that these websites do not verify their users – users are free to pose as just about anyone.

Mediaburst powering travel competition for Co-operative Travel

Monday, September 17th, 2007

Got this in from Hugh at Mediaburst. They’re definitely are knocking back the client wins — this time they’re helping Co-operative Travel deliver a mobile marketing campaign across point-of-sale media at Co-operative Food retail stores.

The point-of-sale is actually at the check-out. So if you’re standing waiting in a queue and you’ve got everything out of your trolley and you’re waiting for the really SLOW person in front of you to pack their special carry-to-car bags, why not whip out your phone and text ’summer’ to the shortcode on display? I like it.

I reckon that’ll be successful.

A few more details:

All that shoppers need do is text the word “Summer” to a short code that appears on the in-store screen (link to  promotional image) and they’ll receive the auto response “Save an Extra £50 per booking off last minute summer holidays. For more information call 0870 574 9272, or text “Call Me” to 87103 for a Co-operative Travel booking agent to call them.”

Mobile marketing is another touchpoint for The Co-operative Travel to engage with its customers. Going forward, the company believes mobile marketing will become one of the preferred marketing channels for travel companies in the near term.

The Co-operative Travel is the UK’s largest independent travel provider, with over 400 branches on the high street, state-of-the-art customer call centres and an award-winning website. The Co-operative Travel is not owned by a parent Tour Operator and is therefore able to offer its customers a much wider range of holidays.

I always really like to hear about new client wins and new mobile agency projects such as this. Everyone is far too quiet. I’m delighted to get updates from Mediaburst and Incentivated — however too few agencies are talking about what they’re doing. I think it’s essential for everyone in the industry to be aware of what’s going on, even if it is news about your competitor’s success — because you might find yourself sat in front of a deeply mobile-unfriendly marketing director of a travel company who, if you highlight Mediaburst’s Co-operative Travel story, could all of a sudden become very friendly.

Incentivated using ‘Esendex’ as PPC keyword in Google

Friday, September 7th, 2007

Got this one from Esendex chap, Julian Hucker. Esendex are a mobile services company. Incentivated is a mobile marketing services company. They’re not immediate competitors. Which is why Julian was rather susprised to find that Incentivated have been reportedly using his company name as a keyword in Google.

Link: Julian Hucker

A quick search revealed that the offending party was Incentivated – in fact they were outbidding us so must really have felt that Esendex was a hot search term!

As per my earlier post, I put in my normal telephone call but was suprised by the result. Unfortunately Jonathon, I believe he is the MD, didn’t want to take my call.

However he left it to one of his colleagues to tell me that he didn’t think “it was much of a problem”.

Unusual behaviour — however I’m in two minds. Part of my uber-capitalist perspective thinks this is all-fair-in-love-and-war — is it actually ‘passing off’? Strictly speaking, I’m not so sure — if you type ‘Esendex’ and you see an advertisement for ‘Incentivated’, so be it. Chances are that users searching for Esendex wouldn’t click on an Incentivated link. Different if you’re searching for ‘text services’ or ’shortcodes’.

Anyway, unusual.

Dialogue MD, Paul Griffiths, died on Sunday

Thursday, July 12th, 2007

Extremely sad news. Paul Griffiths, Dialogue Managing Director, died on Sunday. (Dialogue are a tier-1 UK and Australian based mobile aggregator.)

I’ve never actually connected with Paul, although I have done work with Dialogue in the past. Thanks to Chris Hunter of mytxt who emailed me the news. I phoned Dialogue and spoke to Gemma who confirmed the news.

I’m sure many of those reading, especially from within the UK, knew Paul well. If you did and you feel minded, perhaps you could post a quick memory of your interactions with him on the comments below.

We extend our deepest sympathies to Paul’s family and everyone at Dialogue.

Update: The Dialogue Statement:

It is with the deepest regret that Dialogue Communications informs you of the sudden death of Paul Griffiths, on Sunday 8th July 2007.

Paul was a wonderful, family man, who was a role model in the mobile industry and a respected company leader.
Our immediate thoughts are with Paul’s family, at this sad and difficult time.

Dialogue Communications will continue to develop and expand the business Paul and his business partner Hugh Spear started back in 1994.

For those who knew Paul, and would like to pay their respects, a funeral service will be held in Sheffield at 12 noon on Tuesday 17th July 2007, at the Mother of God RC Church S7 1DX, on the corner of St Ronan’s Road and Abbeydale Road. This will be followed by an interment at Abbey Lane Cemetery, S8 0BQ, and a funeral reception at Sheffield Park Hotel, Chesterfield Road South, S8 8BW.

The family would like to request that no flowers are sent and instead donations made to local Sheffield charity, ‘PACT”. This charity – Parents Association for Children with Tumours and Leukaemia – assists children with cancer and their families and can be contacted at Sheffield Children’s Hospital, Western Bank, Sheffield, S10 2TH.

Cards can be sent to Louise Griffiths, and her children Rachel, Michael and Isobel at c/o Dialogue Communications, The Workstation, 15 Paternoster Row, Sheffield, S1 2BX.

Please contact info@dialogue.net or call 08700 790 100 ext 501 if you would like to attend the funeral.

Eckoh get hit with record £150k fine

Friday, July 6th, 2007

Following an investigation by premium rate regulator ICSTIS into claims that Channel 4 chat show Richard & Judy had been conning viewers, their service provider Eckoh were today fined a record £150,000.

ICSTIS rules that the competition ‘You Say We Pay’ had “seriously misled viewers by actively encouraging them to enter the competition after the potential winners had already been selected”. They’ve also passed the case to broadcast regulator Ofcom, for further investigation and possible action under the Ofcom Broadcasting Code.

Announcing the record fine, ICSTIS Chairman Sir Alistair Graham said: ‘The size of the fine reflects the very serious nature of the breach of our Code of Practice. The Hearing Panel found clear evidence of fundamental failings in the winner selection process. Winners were being chosen before the competition closing deadline, whilst millions of additional viewers were still encouraged to phone in and pay to enter competition but were denied the opportunity of fair consideration. Such reckless disregard for viewers is unacceptable.”

‘There is no doubt that the public thoroughly enjoys taking part in premium rate competitions and votes on television. However, as well as being entertaining and fun, services should be reliable and trustworthy. Consumer protection should be at the heart of television rather than a broadcasting philosophy of ‘the show must go on”. The public should be able to use these services with absolute confidence. Consumers must get a fair deal.”

At the same time, ICSTIS announced they’ll be changing their name to the more friendly “PhonePayPlus” in October 2007.

Textopoly selects MX Telecom for SMS campaigns

Monday, June 11th, 2007

Link: MX Telecom Inks Deal With Textopoly to Deliver High-Value SMS Campaigns and M-Commerce Solutions

MX Telecom, a leading provider of global SMS text messaging and wireless multimedia solutions, today announced that Textopoly, a mobile marketing agency that integrates technology, creativity and feasibility to drive mobile campaigns, has selected MX Telecom’s Messaging Gateway to deliver SMS messaging campaigns and M-Commerce solutions to its customers. MX Telecom is operating short codes for Textopoly and delivering high value mobile campaigns through its sophisticated messaging platform.


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