Blyk
According to Mobile Today, Phones 4u have stepped up the game in the bid to target students and are offering deals such as offering £100 of free music on any price plan.
Which is fantastic except there are not doing a very good job advertising it to us. In fact this year all the networks and [...]
I know we said we’re not generally talking much about Blyk anymore here on the site unless there’s news… well, here’s a little bit.
Eric Samson, formerly of advertising agency, Carat Belgium, has accepted the role of CEO of Blyk, Belgium.
Ever since Jonathan MacDonald quit Blyk to work for Ogilvy I’ve had to wonder [...]
200,000 members in one year of going live, Blyk has added 100,000 since April this year.
Impressive figures, but the figure I would be much interested is how many of those users have topped up their account!
Still they are getting good response rates 25 percent of those who receive ads respond to them, costing advertisers 50 [...]
It has been reported that Comtel, an Australian telecom firm is to launch SMSpup: Mobile, an MNVO offering subsidised tariffs in return for adverts.
Unlike Blyk the service is not completely free, and that they will receive around a 65% discount on pre-paid tariffs.
Similar to Blyk customers who “opt-in” will receive MMS and SMS messages complete [...]
Blyk and I are now officially no more. I thought that maybe there was a chance of reconciliation, I was severely misled, and quite possibly slightly delirious, but who could blame me for wanting something to work?
I learnt yesterday after a meeting with the Blyk Manager of User Experience that it isn’t just poor customer [...]
I haven’t done an update on the loveliness, that isn’t Blyk in a while; and so, I thought, today I would. I mean, what else is better than having a good old moan?*
Well, to be honest it hasn’t been going good. Yesterday I “celebrated” my six week anniversary of Blyk not working; not much cause [...]
No, this isn’t a rant about Blyk. So don’t worry. This is a look at how I think mobile marketing is being put to use, and whether or not it has had any effect on my spending, interesting, or anything of the sort really.
Way back in 2002 I got my first mobile phone, at the [...]
Please remind me why I am a member of Blyk. I swear, I’ve spent more time complaining to and about them, than I have actualling using my Blyk texts and minutes; which I think is a little dissapoiting. I was so looking forward to love Blyk.
Earlier on I tried phoning up Blyk to find out [...]
Some of you may recall my complain to Blyk I posted yesterday; this was directly aimed at my frustration of some of the Blyk staff, but also turned out to be a ranting ramble about the audacity that Blyk think they have to expand.
Well it seems, they’ve finally gotten around to reading my complaint (it [...]
I was talking to Ewan about my phone operator Blyk; I’ve been with them since February/March, and for the most part I’ve loved the service, I mean it’s free right?
Somehow, some Blyk membercare staff have got it into their heads that shouting to me down the phone, or telling me to go to the forums, [...]
From our Blyk Watcher Ricky…
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Patrick broke the news yesterday that Blyk was expanding into Europe and it seems that the model looks to be taken up round the work! Last month Ewan reported that U-Mobile in the Philippians to Blyk had just started up and it seems that over in United Arab Emirates a company [...]
Blyk has announced that it is hoping to repeat the success it has had in the UK and will be expanding its operation and moving out into more European countries next year. It already told us that it was moving into the Netherlands in January of this year and today it has announced that the [...]
Continue ReadingCongratulations to all at Blyk, everybody’s favourite ad-funded MNVO. The beautiful people were out in force when I arrived at the Blyk summer party this evening.
They know their stuff, do Blyk. Their events are always well orchestrated and organised. Here’s a QIK of me arriving:
I was a little bit late so I [...]
Continue ReadingBlyk, the ad-funded MVNO, has launched a ‘media.blyk.com‘ service for advertisers considering using their service to reach over 100,000 youngsters directly.
It’s a smart step toward reaching out to advertisers. It’s the average 29% response rate that snares immediate interest, though, I reckon.
If you’re looking for more information on Blyk and their model, their media [...]
Ü Watch
Ü is the first ad-funded network in Philippians, and is very similar to the UK MVNO Blyk. Ewan broke the news on SMS Text News last week and since then there has been lot of talk within the blogging community about the new service. This is where Ü Watch comes in, as you [...]
Continue ReadingBlyk have moved out of their city offices and into prime Soho territory, taking up residence in Great Marlborough Street to be right slap bang in the middle of UK ad-land. Smart, sensible. Makes sense. They can all start wearing black tshirts and Nikes instead of pinstripes.
What’s more, they’re having a summer party next [...]
Another piece of Blyk news after today’s BlykWatch diary: MobileToday are reporting that Dean Merrion, former head of Sales, Online & Marketing at Virgin Mobile has joined Blyk as Director of Member Sales and Marketing.
Every success Dean!
Blyk Mobile has recently revealed to Mobile Entertainment that they now have a healthy 30,000 subscribers, and is maintaining the ad click-through rate of 12-43 percent. Blyk is a MVNO operating in the UK, specifically targeted towards 16-24 year olds. Users must submit proof of age to qualify for service, and receive a limited amount [...]
Continue ReadingLink: 3 Italia, Fenacom to launch MVNO for senior citizens - Telecompaper
That’s an interesting move, eh? One one end of the scale you’ve got Blyk addressing the youth… now in Italy, an MVNO for the oldies in the country? Cool! I don’t think Saga, the UK company specialising in services for the [...]
Remember I’ve adopted a personality to test out Blyk? I’m a 22 year old by the name of Antonio. I’m experiencing what it’s like to be a Blyk customer by receiving targeted communications. It’s good news. I just haven’t had time to get the stuff up. I’ve got screenshots and lots [...]
Continue ReadingYes, I am now named Antonio, living in Wood Green and studying Psychology part time.
Why?
Well that’s the persona that I’ve been assigned by the Blyk chaps. For a while I’ve been after an account on Blyk to check out the service properly. My younger brother Fraser hasn’t yet got off his arse and [...]
Ah hah! A flurry of Blyk-related news hits the web today. It’s been a while. They’ve not really been talking much, at all, to the industry until now, which has been a real shame. We’ve been Blyk-starved.
First, Carlo’s published an update:
Link: MobHappy » Blog Archive » An [...]
After the rather exciting launch, I am feeling starved of information about the UK’s ad-funded MVNO, Blyk.
I keep meaning to phone’em up and have a chat. I still haven’t managed to make the time. I’ve also been really annoying my younger brother, Fraser, demanding he get a Blyk account so I can [...]
Recently launched youth-focused MVNO Blyk has deployed GB’s ID3 solution for customer authentication to protect against ID theft and ensure customer data is accurate for advertiser clients.
As the first ad-funded mobile network in Europe, Blyk has paid extensive attention to its customer authentication process to ensure best user experience and quality of its member data [...]
I originally planned to write up my Blyk launch experience yesterday, however every time I sat down to write, I didn’t feel I’d had enough time to digest and think.
I wanted to take time to talk to lots of 16-24 year olds and other demographics to gauge perspective. In addition, I wanted to [...]
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